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Messages - martinibuster

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Traffic / Re: Over 40 percent of activity on the internet is fake
« on: December 28, 2018, 05:11:33 PM »
Ever wonder about how big news organizations and publishers big and small report year over year declines in ad revenues and only Google is reporting year over year gains?

How does that happen?

Traffic / Re: I Felt a Disturbance in the Google
« on: December 25, 2018, 07:21:51 PM »
Definitely not about deprecation of http sites. I maintain one high ranking http informational site to keep an eye on the  https ranking factor and so far it's not affecting the rankings at all that the site is on http. No difference.

Doc Searles misunderstands how Google works. While at least he admits he doesn't know why Google is ranking the results he sees:

Maybe itís because the company is deprecating http in deference to https. Maybe thereís some other reason. I donít know.

For whatever reason, that doesn't stop him from offering his uninformed speculation. 

In this case, it may be that the search phrase is long tail. The register article is in position six.

Position six is traditionally where news sites are dropped in the SERPs when there is little search history data OR if news media sites are a less popular result.

I can give lots of other examples, but I think Iíve made my  point:  Google isnít a monopoly as long as there is a worthy competitor. And in several important ways, Bing is that.

I'm not a Google fanboy, but Bing has fallen behind. I like Bing results for certain phrases. Bing fails on obscure longtail phrases. 

A good example is plug hooks. Plugs are a regional phrase for saltwater fishing lures that resemble fish, generally made of wood but sometimes in reference to plastic ones. Thus, Plug Hooks are hooks for fishing lures.

Google wins.
Bing fails.

Traffic / Re: Debbie feels a tremor in the Force
« on: November 16, 2018, 09:26:39 AM »
Content providers will have to become adept at being able to deliver their answers in multiple narratives and formats.

It'll be a lonely party if quality "content providers" can't be bothered with recording videos and podcasts.
Content providers are the horse. No horse, the cart doesn't make it to market.

Web Development / Re: Increase Your Share Rate
« on: November 15, 2018, 12:37:57 AM »
Your long and convoluted sentence did not go unnoticed.   ;D

I saw that and declined to write about it for SEJ. It's not really a hole that an outsider can slip through and wreak havoc.

What IS kind of scary is that 25% of WP sites have outdated and unpatched versions of PHP. This probably affects a similar number of sites running magento and other CMS'.

In December, another 57% of WP sites will be running EOL legacy versions of PHP that will not receive further security patches or support of any kind.

Traffic / Re: Chrome will block all ads on consistently deceptive websites
« on: November 06, 2018, 06:46:50 PM »
The chrome blog announcement was kind of vague.

Marketing / Re: Influencer marketing is bullshit
« on: November 04, 2018, 06:18:22 AM »
Nice posts, Tom.
Fascinating peek into what some people are doing.

Is it possible they're selling links to monetize? There's a lot of commerce in that right now.  Link buyers are heavy into Moz DA for pricing links (which of course is irrelevant). So if a blog achieves a decent DA then they're in business.

Web Development / Re: Increase Your Share Rate
« on: October 21, 2018, 06:36:14 AM »
...but too much will make it indigestible.

Everything Nick Cave wrote.   :P

Another consideration is paragraph length.

The standard is three to four sentences per paragraph.

But that's for paper.

Less for desktop.

Ridiculously out of step for mobile.

 I don't have proof or citations that this is in any algorithm or study. It's just obvious. Not seemingly obvious. Obvious.

Web Development / Re: Increase Your Share Rate
« on: October 21, 2018, 03:33:52 AM »
Hey Tom, weren't you the one that was talking about the Hemingway App? It's a great tool for identifying words and phrases that lift the grade level score.

I've been using it for a few years now.

The way I figure, if it makes it easy to understand then it must make it easy for Google, too. Less ambiguity, etc.

There are other apps that can word-cloud a page for you and that can help spot words that might not be suitable.

Amazon is the Product Search Engine.
People search on Amazon for one thing and one thing only.

Marketing / Re: (US) March of the Non-White Babies
« on: October 20, 2018, 07:33:40 AM »
They drive caws in Boston.
Has something to do with the 17th century brits.

Hardware & Technology / Re: Max Htaccess redirects number
« on: October 18, 2018, 06:34:19 PM »
I'm a little confused. I think I viewed his experiment differently. Maybe I'm misinterpreting Mike's experiment?

What I understood was that Mike was testing how many lines of 1 to 1 redirects in an htaccess file does it take to slow a site down. Which would be different from redirecting the same URL thousands of times.

Hardware & Technology / Re: Big G throws their toys out the pram
« on: October 18, 2018, 06:14:29 PM »
Who used Amazon's Web Search?
Was that something shown to their tablet users as a default?

Traffic / Re: List of Banned Facebook Page - The Purge
« on: October 16, 2018, 08:30:51 PM »
A lot if not all of those articles are written by people who don't have a grasp of SMO and they are incapable of understanding what is actually happening or reporting it accurately.

This is Not About Free Speech - It's About Spam

To compound the problem, the Alt Right is hijacking the discussion and inserting a false narrative.

What really happened is that these websites were taking advantage of Facebook's current algorithm that rewards engagement. If a post shows engagement signals like discussions and shares then the reach of that post is extended to friends, friends of friends and friends of friends of friends, etc.

I had a long running post from a year ago get resurrected and because of the engagement metrics, Facebook started showing it at the top of the news feed for everybody in my network and the discussion started all over again, lol. That's how the algo is working now.

Previously the SMO MO was to create an image/video that got shared and liked but did not engage. FB's new algo killed that business model.

These people who got banned were manipulating the algo by creating highly engaging political content. Stuff that gets people pissed off. 

Where it gets spammy is the hundreds of fake FB accounts and pages they created in order to manufacture Fake Engagement Signals. So when they make a post they begin creating fake engagement signals to push the post to the top of everyone's news feed. From there the natural algorithm takes over.

Facebook acknowledged that they were banning the spammers based on their behavior. It was the behavior patterns that gave their click farm scheme away.

The motive is to get thousands of people to click through to the web page and create ad impressions on their ad farms.

Facebook banning these spammers has nothing to do with Free Speech. It's everything to do with algorithm manipulation.

I wrote about this here:

Water Cooler / Re: Possible CoreCon 2019 - Maybe
« on: October 09, 2018, 06:13:12 PM »
I am interested.  ;)

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