Author Topic: 'negative feedback' on facebook  (Read 2966 times)

Gurtie

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'negative feedback' on facebook
« on: June 02, 2012, 08:59:04 AM »
Does anyone know how negative feedback plays into edgerank? 

Having kept an eye on it for various clients it seems impossible to predict what will get negative feedback - obviously most clients have lots of less engaged users, mostly ones who liked for a competition or specific event and are probably only hanging in there waiting for the next similar thing, but some posts which should make these people happy (competition winner announcements, new comps, discount codes) get as much negative as things which I would expect to get it (sales announcements, product pushes, blatent space fillers)

I know negative doesn't actually mean negative feedback, it could just be a hide (which a part of me thinks means they at least saw it!), and since there's no pattern in most cases I can't do anything about it anyway, but it intrigues me how FB may be using it given its clearly so subjective?

Rumbas

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Re: 'negative feedback' on facebook
« Reply #1 on: June 04, 2012, 09:47:52 AM »
What do mean by negative? As in just negative comments on the posts or..?

Gurtie

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Re: 'negative feedback' on facebook
« Reply #2 on: June 04, 2012, 12:51:26 PM »
in the insights section, clicking on the number of egnaged users against each post shows a pop up box with number of photo views, stories generated, etc.  At the bottom of that box there's a line saying 'x people gave negative feedback' (if anyone did) and negative feedback is defined as 'people who hid your post or gave it negative feedback in their news feed'.


Rumbas

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Re: 'negative feedback' on facebook
« Reply #3 on: June 04, 2012, 02:21:23 PM »
Ahh, gotcha! Haven't noticed that.
But I guess when they show it as a metric, it's also a part of edgerank. Interesting to know the effect and if one can game the system by getting 10 friends to hive a competitors post in their feed? :)

Gurtie

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Re: 'negative feedback' on facebook
« Reply #4 on: June 04, 2012, 03:46:21 PM »
yup, would love to know, but can't even begin to tell with my accounts :(

it does seem to be quite random though - only clear pattern to date is that 'sales' posts like 'sale ends tomorrow' get more negative than anything else, in general. But since they also drive traffic which converts, and since we don't do loads of that type of post anyway, I'm not going to stop doing marketing posts just because some idiots think a commercial company shouldn't do them  ::)

Aside from that, we get negative on really random ones - I do think I see a correlation between reach and number of negatives, which would make sense, but clearly if negatives increase with number of people who see the post, then it must be somewhat % based if its in edgerank......



JasonD

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Re: 'negative feedback' on facebook
« Reply #5 on: June 04, 2012, 07:40:13 PM »
> negative feedback is defined as 'people who hid your post or gave it negative feedback in their news feed'

Although this may not be Goog, FB are one of the few that had (has?) a chance to fight back against them so when I saw that I thought, "Nice, something else that can be manipulated!!"

Gurtie

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Re: 'negative feedback' on facebook
« Reply #6 on: June 04, 2012, 08:33:01 PM »
 ;D

hard to test though. Edgerank being somewhat difficult to measure (unless anyone believes one of those companies claiming to give you a figure are accurate?)

JasonD

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Re: 'negative feedback' on facebook
« Reply #7 on: June 04, 2012, 08:40:43 PM »
> hard to test though. Edgerank being somewhat difficult to measure

Not at all. You may not have a visual indicator such as ToolbarPagerank but you can work out who is relative to you or not.

More importantly though you can do the following.

Run a page with fans

See what FB thinks are the % engaged

Add some abuse into the mix to bring that percentage down

See what FB think again.

It isn't a perfect numbers game but there is value reduction overall.

Oh and this - http://thekeesh.com/2011/08/who-does-facebook-think-you-are-searching-for/