Ok. So I've been trolling the SEL comments over the last couple of days and having discussions with people about paid guest posts. To me a link gained through offering anything is a paid link, now that could be with money, beer or free content, A is bartering with B to gain C.
While arguing the point I ran some of these guys sites and clients through ahrefs and find they all have keyworded dofollow footer links on their clients sites. SURELY this is advertising, surely this should be nofollow... Damn hypocrites.
ARGH.
Some peoples nerve heh!