Thanks both,
I spent 20 minutes following the Danny Sullivan saga, his frustrations and DMOZ reference were understandable. Good to get into the editors mindset.
Thankfully the item isn't SEO/marketing related, I've came up against that aggression from non-marketing techs before. Mind you, they must get a ton of spam on wiki - they (their general approach) does seem thin skinned about the topic.
I've created an account and made a small edit on a local page. Seems the way to go is (optionally) do a few edits, then create a stub page on the subject and see if it sticks