Frankly, we denizens of the 21st century are being bled to death by subscriptions at the rate of $5/month.
Any one of them is worth $5, but in aggregate, it adds up and you just have to day no. I think there's a scale problem. If you have few users, the cost per user is high.
But Google...
Total ad revenue is about 150-200 billion per year. Let's say 200 billion dollars. How much is from search ads? 150 billion?
Total number searches is roughly 2 trillion.
So that's a dollar for every 13 Google searches. That doesn't seem possible. What's wrong with my math?
[update: this guy comes up with about 20 searches per dollar -
https://www.quora.com/How-much-money-does-Google-Search-make-per-search ]