Author Topic: Click stream data or not?  (Read 7931 times)

Gurtie

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Click stream data or not?
« on: February 10, 2011, 10:46:40 AM »
First time I've seen this and it's quite interesting

http://www.google.co.uk/search?num=100&hl=en&biw=1440&bih=622&q=site%3Amoneysavingexpert.com+free+will&aq=f&aqi=&aql=f&oq=

If you see what I do, the top result includes a link.

Free and cheap wills: How to get low or no cost solicitor drafted ...
Jump to Do you need a will?‎: Die will-less and your affairs can be in limbo for years. Yet many either don't want to think about it or are worried ...
www.moneysavingexpert.com Income & Family - Cached - Similar

That is a link within the mse.com page,  and the anchor text is used as the heading linked to immediately before the snippet being used in the serps.  The snippet though is actually less relevant to the search I originally saw this against than text higher on the page.

Adam C

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Re: Click stream data or not?
« Reply #1 on: February 10, 2011, 12:52:23 PM »
those links do encourage a good deal of extra clicks in my experience