Hi all. Over the last few months, I've been working on pulling together a fairly complex Firefox browser extension for Google AdWords. In short, it has some features I've wanted for myself, so I built it as a proof of concept. Where it goes from here remains to be seen...
The main features include:
- customize the look/feel of the AdWords tables -- for example, selecting custom background colors and font colors for tables to help color-code key information, and also letting you rename columns like "Conv. (1-per-click)" -> "Orders". You can call the columns whatever you want.
- add calculated columns that Google does not provide, using data that's already there. For example, you can add an ROI column that's calculated from spend and conversion value, or a revenue-per-click (RPC) column calculated from clicks and conversion value. These are metrics I frequently use for management, and now I can see them in the AdWords dashboard.
It's probably most interesting for folks who track ecomm (conversion values), or at least folks who utilize conversion tracking.
littleman suggested I offered it here for feedback...so...
If anyone's interested in trying it out, drop me PM and I'll send you the XPI so you can kick the tires.
-seoboy
