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Author Topic: could someone explain this to me  (Read 1975 times)

mick g

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could someone explain this to me
« on: September 23, 2011, 08:56:30 PM »
how can bing be loosing 1 billion dollars a quarter

http://money.cnn.com/2011/09/20/technology/microsoft_bing/index.htm?iid=EAL

Since Microsoft began breaking out that unit's finances in 2007, the company has lost a total of $9 billion.

is it bandwidth ?

wages ?

infrastructure costs ?

overheads ?

crap UK TV advertising ?

what else ?

is no one using bing PPC to gain any revenue ?
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Drastic

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Re: could someone explain this to me
« Reply #1 on: September 23, 2011, 08:57:57 PM »
Marketing expenses is my guess.
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agerhart

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Re: could someone explain this to me
« Reply #2 on: September 23, 2011, 09:00:12 PM »
They don't seem to do that much marketing/advertising.

It is a staggering amount.

My guess is:

- people (people are f###ing expensive)
- hardware and infrastructure
- costs relating to yahoo deal?
- advertising/marketing
- wasteful sh##
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littleman

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Re: could someone explain this to me
« Reply #3 on: September 23, 2011, 09:00:26 PM »
>is no one using bing PPC to gain any revenue ?

I am, I actually like dealing with them.
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