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I meant my comment about being curious as to what document they were referencing to be tongue in cheek. I can't imagine any such document.
This sounds like a web designer pretending to be a SEO.
I looked up the agency after I posted. Nobody on the staff who is a dedicated SEO.
I can see the text vs button rec based on *design* considerations, but this was an SEO audit. I could also see it as a conversion optimization recommendation too, but in that case, my recommendation would be to *test* it, not to *do* it because of some putative best practice.
And then, from an SEO point of view, I can't imagine worse advice for the home page links than to say that the anchor text should 1) be the same on all links and 2) have no keywords that describe the target page.
I think of your home page body links as golden opportunities to impact the flow of authority through the site. Ideally, they would use keywords that would differentiate the targets and help SEs decide which pages are most important and what they are about as soon as they crawl your first page.
>>utter bullocks
Ya.
