Author Topic: Debbie feels a tremor in the Force  (Read 2187 times)

rcjordan

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Debbie feels a tremor in the Force
« on: January 02, 2017, 10:42:09 PM »
This.

Why Siri, Alexa And Cortana Will Destroy SEO

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Itís impossible to predict where the evolution of search will leave both users and content providers. But one thing that is clear is that as this paradigm shift occurs, the way information is presented will have to change as well. We wonít just want an answer Ė weíll want it delivered in the format that best meets our needs. So that could mean video on Facebook and voice delivery on our phones. Content providers will have to become adept at being able to deliver their answers in multiple narratives and formats.

http://www.forbes.com/sites/danwoods/2016/09/23/why-siri-alexa-and-cortana-will-destroy-seo/

Rumbas

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Re: Debbie feels a tremor in the Force
« Reply #1 on: January 03, 2017, 08:29:00 AM »
Hmm, add VR to that and we're toast?

rcjordan

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Re: Debbie feels a tremor in the Force
« Reply #2 on: January 03, 2017, 05:55:01 PM »
Oh, yeah, VR. I hadn't thought about that.

Gonna be an interesting CES this week.

http://www.theverge.com/ces/2017/1/3/14145492/verge-cardboard-vr-360-video-jetblue-ces-2017

ergophobe

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Re: Debbie feels a tremor in the Force
« Reply #3 on: January 03, 2017, 06:56:01 PM »
Oh, yeah, VR. I hadn't thought about that.

Gonna be an interesting CES this week.

http://www.theverge.com/ces/2017/1/3/14145492/verge-cardboard-vr-360-video-jetblue-ces-2017

Robert Scoble's presentation on VR/AR at Pubcon was a huge eye opener. I almost skipped because from the description it sounded ho hum, but it blew my socks off. Profound changes coming down the pike for SEO, journalism, entertainment.

I recently went to a movie in a theater, which I never do these days and was struck by how little value that big screen has once everyone is wearing an infinite screen.

For SEO, the big issue is that SEO has been text-centric ever since its inception and that will change.

This came up in Mary Meeker's state of the web address - supposedly we're at 95% accuracy in voice recognition and when we hit 99%, which is expected very soon (Baidu is supposedly already there and Google should be there this year - in my experience Siri is at 0% in my trials), that's the projected take-off point.

So text input and text output both become less dominant. Seismic.

rcjordan

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Re: Debbie feels a tremor in the Force
« Reply #4 on: January 06, 2017, 02:28:06 AM »
How Smart Homes And Google Could Change The Future Of SEO

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Tunnel Vision

Another major development from Google Home is the fact that its digital assistant technology will be focused on providing consumers one result at a time. Rather than scrolling down and seeing the top 10 relevant results (or top 3 in the case of local SEO), users will only see or hear from one main option unless they specifically choose to look for something else.
http://www.forbes.com/sites/jaysondemers/2017/01/04/what-does-google-home-mean-for-seo/

littleman

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Re: Debbie feels a tremor in the Force
« Reply #5 on: January 06, 2017, 07:31:03 PM »
>Tunnel Vision
I'd imagine that there would be very strong incentive to lean towards major sites like Amazon for products and their own splash pages for general information.  If they do push Amazon I'm sure some type of $ arrangement will be there.

rcjordan

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Re: Debbie feels a tremor in the Force
« Reply #6 on: January 07, 2017, 09:54:01 PM »
Amazonís Echo is building a coffin thatís custom-made for Google

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The more Alexa devices that Amazon and its partners sell, the better Amazon does at its core retail business. Every Echo is a customer...

Google is a search advertising company, not a retail company, and those Google Home devices aren't delivering ads.

But the direction in which computing is moving is clear, and as things stand now, Google's weakness looks like Amazon's strength. And with Alexa on the rise, the clock is ticking for Google.
http://www.businessinsider.com/amazon-echo-success-could-spell-big-trouble-for-google-2017-1

rcjordan

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Re: Debbie feels a tremor in the Force
« Reply #7 on: March 16, 2017, 11:14:19 PM »
Google Home Now Includes Unsolicited Ads From Your Friends at Walt Disney Pictures

http://gizmodo.com/google-home-now-includes-unsolicited-ads-from-your-frie-1793347250

Brad

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Re: Debbie feels a tremor in the Force
« Reply #8 on: March 17, 2017, 11:53:15 AM »
The web is overloaded with ads, if the spoken-net, the Google Home "Jabbernet" gets loaded with ads every time you ask it to turn on the living room lights, it will die.

rcjordan

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Re: Debbie feels a tremor in the Force
« Reply #9 on: November 11, 2018, 05:29:09 PM »
Louise just talked to her Roku and the damn thing found the program she wanted.

ergophobe

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Re: Debbie feels a tremor in the Force
« Reply #10 on: November 11, 2018, 06:09:44 PM »
Reading this right now - a long article by a grandmother ("the last of the Baby Boomers" as she describes herself) that is, overall, pro-Alexa.

https://www.theatlantic.com/magazine/archive/2018/11/alexa-how-will-you-change-us/570844/

Travoli

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Re: Debbie feels a tremor in the Force
« Reply #11 on: November 11, 2018, 06:57:00 PM »
The push training intensifies
« Last Edit: November 11, 2018, 09:27:24 PM by Travoli »

rcjordan

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Re: Debbie feels a tremor in the Force
« Reply #12 on: November 11, 2018, 08:40:33 PM »
And security keeps giving way to convenience.

per /r:

martinibuster

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Re: Debbie feels a tremor in the Force
« Reply #13 on: November 16, 2018, 09:26:39 AM »
Quote
Content providers will have to become adept at being able to deliver their answers in multiple narratives and formats.

It'll be a lonely party if quality "content providers" can't be bothered with recording videos and podcasts.
Content providers are the horse. No horse, the cart doesn't make it to market.