Gizmodo: Can you explain to us exactly how NewsGuard’s business model works?NewsGuard: We sell a license to use our ratings to tech companies—such as search engines, social media platforms, and browser companies—that want to display our ratings to their users on their platforms, such as in search results, news feeds, or as part of a browser.We also have a product called BrandGuard, which is aimed at helping advertisers avoid serving ads on hoax and misinformation sites.
