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Author Topic: G changing ad layout in SERPs  (Read 2447 times)

littleman

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G changing ad layout in SERPs
« on: February 21, 2016, 07:14:44 AM »
http://www.theverge.com/2016/2/20/11077472/google-search-ads-change-position

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But while the right-hand side ads are being removed for all queries, a fourth (additional) ad will be placed at the top of the page for certain lucrative searches — those for hotels or car insurance, for example. "We’ve been testing this layout for a long time so some people might see it on a very small number of commercial queries," said the company in a statement given to The Verge. "We’ll continue to make tweaks, but this is designed for highly commercial queries where the layout is able to provide more relevant results for people searching and better performance for advertisers." Google also confirmed that the change is global and affects all languages.

Pushing organic even more down....
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nffc

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Re: G changing ad layout in SERPs
« Reply #1 on: February 21, 2016, 12:53:13 PM »
Just got tougher for the weaker players out there.
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rcjordan

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Re: G changing ad layout in SERPs
« Reply #2 on: February 21, 2016, 01:08:54 PM »
 
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switching up how it displays ads on desktop searches

emphasis mine.

You know how we all hate the difference between desktop view and mobile?  I think they're syncing the two layouts in favor of mobile 1-col in order to overcome {a} our years of honing our banner-blindness skills, {b} accommodating smaller, but hi-res screens (my new W10 tablet) (left col will allow larger formats), and {c} eliminate right-side loss (purposely shoving right-col crap off-screen or having to scroll right).

Debbie says G seeing the ctr differences between desktop chrome and mobile chrome/responsive have a lot to do with this.
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jimbanks

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Re: G changing ad layout in SERPs
« Reply #3 on: March 12, 2016, 10:56:15 AM »
This change is a follow on from Enhanced Campaigns.

I think the next step will be the removal of the bid adjustments for mobile (from -100 to +300) so you will need to pay the same, regardless of device, so if your user experience favours mobile users instead of low bids with high modifiers, so 20 cents with +300% so 60 cents for mobile, you'll end up paying 60 cents for everything.

It's also making way for Product Listing Ads where appropriate and the number of clicks they got on RHS was not a huge number any way.

More FUD to drive advertisers into a frenzy of rash behaviour because certain companies are scaremongering to say you now need to be in the top 4, when it's always been you should aim to be #1 if your budget and conversion data makes it possible and if not then buy the best you can.

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buckworks

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Re: G changing ad layout in SERPs
« Reply #4 on: March 13, 2016, 01:15:20 AM »
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end up paying 60 cents for everything

That would be really bad news because mobile users don't convert nearly as well in the sector I'm most concerned about.
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