« previous next »
Pages: [1]

Author Topic: Instagram Stories  (Read 2283 times)

ukgimp

  • Global Moderator
  • Hero Member
  • *****
  • Posts: 2241
    • View Profile
Instagram Stories
« on: May 01, 2017, 03:01:22 AM »
Logged

buckworks

  • Inner Core
  • Hero Member
  • *
  • Posts: 1634
    • View Profile
Re: Instagram Stories
« Reply #1 on: May 01, 2017, 05:34:16 AM »
Please elaborate ... what's the "power of incumbency" in this context?

I know what it is for politics, but I'm guessing here.
Logged

littleman

  • Administrator
  • Hero Member
  • *****
  • Posts: 6552
    • View Profile
Re: Instagram Stories
« Reply #2 on: May 01, 2017, 05:57:36 AM »
Right, I'm not sure what that word means as used in this topic.  Maybe (semi) permanence vs. impermanence?
Logged

ergophobe

  • Inner Core
  • Hero Member
  • *
  • Posts: 9293
    • View Profile
Re: Instagram Stories
« Reply #3 on: May 01, 2017, 06:31:03 PM »
I think it refers to the power of an addicted userbase? Meaning the users are already "there" (i.e. "in office" i.e. Instagram users) and they would rather be using IG, but IG doesn't have stories. Oh wait, it does, and I'm here, so I stay here.

Instagram: 700m active users (aka "incumbents"?)
https://www.statista.com/statistics/253577/number-of-monthly-active-instagram-users/

Snapchat: 300m active users (aka "incumbents"?)

Service with 2.33x as many "incumbents" launches new service and competitor with similar service immediately surpassed.

The Instagram vs. Snapchat War: 43% Say They Would Delete Snapchat If Instagram ‘Stories’ Adds Filters
http://www.huffingtonpost.com/wishbone-app/the-instagram-vs-snapchat_b_11555342.html

Good enough and convenient. That’s proved a winning strategy for Instagram’s clone
https://techcrunch.com/2017/01/30/attack-of-the-clone/
Logged
Pages: [1]
« previous next »