Author Topic: Google Draws Anger with Vacation Homes Feature  (Read 522 times)

rcjordan

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Mackin USA

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ukgimp

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Re: Google Draws Anger with Vacation Homes Feature
« Reply #2 on: February 11, 2020, 10:51:45 AM »
But they are sh## at it. Their offering is weak.

Rupert

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Re: Google Draws Anger with Vacation Homes Feature
« Reply #3 on: February 11, 2020, 03:03:46 PM »
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But they are sh## at it. Their offering is weak.

It wont stay that way for long.  I seem to remember trip advisor walking all over the little Guys who had been doing this for years, forcing them to sign up all their properties as they took control of the market, and then putting up their prices.

I dont want to see google taking everything, but have little sympathy with Trip Advisor.
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ergophobe

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Re: Google Draws Anger with Vacation Homes Feature
« Reply #4 on: February 11, 2020, 05:48:24 PM »
have little sympathy with Trip Advisor.

Trip Advisor, Airbnb, VRBO and Booking.com all add 10% to 15% to your prices and skim that as cream. In the case of VRBO, they also take your annual fee. And they all get a bit of profit on your credit card fees (I think) and they get to earn money from the float - they take the money upon booking and release it upon guest arrival, which can be nine months in our case.

Meanwhile, to get your prices in Google, you need to buy Google Hotel Ads... of course. But it makes me think it's worth it just to have access to the pricing feed

ukgimp

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Re: Google Draws Anger with Vacation Homes Feature
« Reply #5 on: February 11, 2020, 06:30:04 PM »
You have no idea how hard faced some of them are.

For example Sykes charge 18-21% plus VAT. If you fill your own slots, they can still charge you.

Hoseasons do the same for all bookings.

That said, it's not for Google to try to swoop in.

Rupert

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Re: Google Draws Anger with Vacation Homes Feature
« Reply #6 on: February 11, 2020, 06:37:41 PM »
Thats fair from Sykes imho from a % point of view. I had not heard they charge you if you will your own....  They do tend to fill good properties well. I would not use them to fill my property though unless I had no other choice.

Its a go to place for me to shop for accommodation, as they also seem to make owners go cheap, to ensure weeks are filled.
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ukgimp

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Re: Google Draws Anger with Vacation Homes Feature
« Reply #7 on: February 11, 2020, 07:07:31 PM »
You are good enough to market your own :-)

buckworks

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Re: Google Draws Anger with Vacation Homes Feature
« Reply #8 on: February 11, 2020, 07:10:02 PM »
>> For example Sykes charge 18-21% plus VAT. If you fill your own slots, they can still charge you.

"Your margin is my opportunity." -- Jeff Bezos

ergophobe

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Re: Google Draws Anger with Vacation Homes Feature
« Reply #9 on: February 11, 2020, 07:49:25 PM »
"Your margin is my opportunity." -- Jeff Bezos

It's interesting with a small portfolio (one vacation rental, for example) vs a larger portfolio (350 "keys"). If you have a few hundred keys, you can see how things are going and then start turning dials. So if you're behind, it's well worth it to give Expedia their 15-18%, because 85% of full revenue is better than 0%. This is why Expedia contracts are written to make it hard to cut them out if things are going well.

When you have 1-2 keys, though, once you fill, you fill. There's no more inventory to sell. You can't say "Oh, I'm pacing ahead, I can raise prices." It's already too late. If you think, "Their commission is too high," and you decide to wait it out and book without them, you might go empty.

So the decision about letting someone (Sykes, VRBO, whatever) turn your margin into their margin is a lot harder to manage as the season unfolds.

Rupert

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Re: Google Draws Anger with Vacation Homes Feature
« Reply #10 on: February 12, 2020, 09:17:47 AM »
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If you think, "Their commission is too high," and you decide to wait it out and book without them, you might go empty.
Exactly so.
A chap I know has a few properties in France. He kicked out Trip Advisor as they put up their rates. His property lay empty for the year.  He was not bothered. It was not an important income for him.

And thanks Rich... I do wonder at times, but everything seems to be picking up nicely again at the mo....  :) Perseverance.... or blind doggedness... ???

Quote
"Your margin is my opportunity." -- Jeff Bezos
Never will like him. I suspect he is the sort of chap who will die with "friends" who like his money, but not him..... and he won't care....  and doesn't now.

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