Author Topic: The shift from queries to providing a queryless way to get to information:  (Read 248 times)

Mackin USA

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"We [Google] can surface relevant information related to your interests, even when you don’t have a specific query in mind."

https://www.blog.google/products/search/improving-search-next-20-years/
Mr. Mackin

Brad

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All the more reason to move away from anything Google even quicker than before.

BoL

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15 percent of queries are ones we’ve never seen before.

I guess the toolbar and autocomplete have helped homogenise queries, IIRC the last time I heard that stat 3-4 years ago it was closer to 25%

aaron

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15 percent of queries are ones we’ve never seen before.

I guess the toolbar and autocomplete have helped homogenise queries, IIRC the last time I heard that stat 3-4 years ago it was closer to 25%
They did away from the Google Instant forced auto-complete stuff a year ago
https://www.businessinsider.com/google-removes-instant-search-desktop-web-search-engine-2017-7
so perhaps this number could move back up to 18% to 20% in a few years.

Also, if they know you are a Cubs fan and show that sort of information by default on the search homepage on phones then maybe for some of the most common navigational or informational queries some of them will have fewer queries by becoming queryless results.