The Core

Not often you get the BBC talking about the G algo...

https://www.bbc.com/future/article/20240524-how-googles-new-algorithm-will-shape-your-internet

Reddit isn't the only winner after Google's recent algorithm updates. SEMrush data shows that other user-generated sites such as Quora and Instagram saw similarly astronomical rises, and there were impressive spikes at LinkedIn and Wikipedia as well.

Danny Sullivan: "Our agreement with Reddit absolutely did not include ranking its content higher on Search."

AI: transition from a search engine to a search and answer engine

That last one seems right. Search is hard when people want easy. (hat-tip: Walmart Offers Cheap When People Want Easy)

Related:

Google, as a company, is in an odd position. They are, fundamentally, an advertising company. Almost 70% of their revenues are generated by ads. Ads on the SERP, ads on their various products and ads served by their ad network on 3rd party websites. When they say that they’re going to do the googling for you they don’t just mean the search part. In theory, AI will also go find the information you’re looking for on 3rd party sites so they’ll do the googling but also the actual browsing. Did you spot the issue? How are people going to consume ads on 3rd party sites if you no longer need to visit 3rd party sites?

There's more:

https://manuelmoreale.com/curation-search-and-the-future-of-the-web