Author Topic: Fakebook (Facebook ads getting engagement from fake accounts?).  (Read 22 times)

gm66

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rcjordan

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Re: Fakebook (Facebook ads getting engagement from fake accounts?).
« Reply #1 on: January 15, 2019, 12:59:01 PM »
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The problem turned out to be a checkbox that allowed ads on third-party sites. Facebook apparently has it checked by default. Over the past five years, Fou explained, there's been a shift in where Facebook shows ads, from Facebook.com to third-party sites that include Facebook ad code.

Once he unchecked it, said Fou, his traffic plummeted but his sales went back up proof at least that digital advertising can work.

Facebook's Lookalike Audience perhaps taps into dubious third-party websites and accounts that exist to profit from ad fraud.