>>negative keyword research
Yes, that encapsulates what I was groping to say. If you're not doing paid search, it's heaps and heaps of irrelevant terms and bad matches
>> skewed towards what people search on their phones
I think this is why it seems better adapted for discovering searches for top questions people are trying to answer. Anyway, it's handy and it's great you stopped in. I hope we'll see you some more.