The Core

Why We Are Here => Traffic => Topic started by: Mackin USA on August 13, 2017, 01:41:28 PM

Title: Google warns 700 publishers digital ads will be blocked by Chrome update
Post by: Mackin USA on August 13, 2017, 01:41:28 PM

Among the 700 sites that are deemed to be in danger of failing the new standards are Forbes, the LA Times, the Chicago Tribune, the New York Daily News, Kiplinger’s Personal Finance Magazine and others, according to Digiday, which first reported that Google had sent notices to 700 publishers.

http://nypost.com/2017/08/10/google-warns-700-publishers-digital-ads-will-be-blocked-by-chrome-update/

Title: Re: Google warns 700 publishers digital ads will be blocked by Chrome update
Post by: rcjordan on August 13, 2017, 01:49:49 PM

The IAB will never come up with an industry-regulated standard that will keep non-luddites from adblocking.

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Ads are going to have to go in-context to get eyeballs. Product-placement, etc.