Author Topic: Google will ban all cryptocurrency-related advertising  (Read 316 times)

littleman

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Google will ban all cryptocurrency-related advertising
« on: March 16, 2018, 02:02:52 AM »
https://www.cnbc.com/2018/03/13/google-bans-crypto-ads.html

Right when I was about to start assisting on an adwords cryptocurrency project...

Mackin USA

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Re: Google will ban all cryptocurrency-related advertising
« Reply #1 on: March 16, 2018, 11:20:12 AM »
Good move > IMFO

So many SCUM coins out there.

The ones with a store of value don't need to advertise.
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gm66

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Re: Google will ban all cryptocurrency-related advertising
« Reply #2 on: May 01, 2018, 03:26:49 PM »
they didnt do it with Forex trading or viagra so why the f### do it with crypto ?

Is it because G wants to get into so-called 'open banking'?

Civilisation is a race between disaster and education ...

rcjordan

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Re: Google will ban all cryptocurrency-related advertising
« Reply #3 on: May 01, 2018, 03:57:22 PM »
>they didnt do it with Forex trading or viagra

More scrutiny now.  There was a time that governments and the bulk of humanity simply didn't care what happened on the internet.  ...SEO forums and conferences were mostly black though you could feel the whites creeping in with their political correctness and 9-5 cubicle jobs.

Mackin USA

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Re: Google will ban all cryptocurrency-related advertising
« Reply #4 on: May 01, 2018, 05:55:52 PM »
9-5 cubicle jobs

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Brad

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Re: Google will ban all cryptocurrency-related advertising
« Reply #5 on: May 01, 2018, 08:48:30 PM »
Early on they needed the money.  But now after your 5th 757 jet they can afford to be picky.

aaron

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Re: Google will ban all cryptocurrency-related advertising
« Reply #6 on: May 10, 2018, 07:49:28 AM »
Worth noting they announced it is something to come rather than something which was immediately implemented.

Some of the YouTube vids for that stuff are extremely cringeworthy. A talking headshot of an MLM-styled guy reading a scrolling salesletter for some coin he gets a commission on for getting you to sign up for. Ads to rent out your spare computing power where you are almost certainly paid less than the amount of electricity they use as they run your computer hot cryptomining, etc.

Also in some other banned categories they have later re-activated them.

Bails bonds recently nuked, just like payday loans were a while back
https://adwords.googleblog.com/2018/05/google-bans-ads-for-bail-bonds-services.html
(though payday ads only nuked in certain locations, showing it is a political choice spun as a moral choice, especially when combined with Google's LendUp investment)

recovery ads re-enabled 3 months after they were nuked
https://www.theverge.com/2018/1/13/16887898/google-adwords-pulled-rehab-addition-center-global
https://www.theverge.com/2018/4/16/17244192/google-advertising-drug-addiction-treatment-centers-abuse

The binary approach they take in many categories has to be tough for businesses in those categories.

The big issue with banning the ads is they get no revenues while diverting the traffic to organic listings (subsidizing rather than defunding the competing channel). You'd think in categories they ban ads on they'd at some point put some large & ugly graphical sort of PSA at the top of the page to push the results below the fold & to guide users to parallel search queries where the ads are not yet banned.