Author Topic: Language switching and SEO  (Read 2946 times)

bill

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Language switching and SEO
« on: September 13, 2013, 08:50:23 AM »
I have a big Japanese site that I'm making in Typo3. It will also have Chinese and English versions. I'm trying to decide how to handle the language switching between them.

My original idea was to use the same URLs for each page in each site so, for example


However, there are many pages in Japanese that don't exist in the other languages. What would be better?

1) Link to the same page and show a 404 error if it doesn't exist.
2) Link to the same page and show Japanese content if it doesn't exist. (Header and footer will be the target language)
3) All language links simply link to the home page of the respective language.



Torben

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Re: Language switching and SEO
« Reply #1 on: September 13, 2013, 09:51:24 AM »
I think you need to step back and think this through. First of all you need to decide if you really want to commit to a 1to1 translation. In my experience most companies end up allocating more ressources to their most profitable markets. As you have sugested you can skip translating some pages but if you only translate 50% the site structure may be a problem for the smaller site.


ergophobe

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Re: Language switching and SEO
« Reply #2 on: September 13, 2013, 09:03:07 PM »
Torben's comments make a lot of sense - multilingual is a lot of work and translating every page often doesn't make sense. If you announce a webinar that will be in Japanese, is there any point in creating a Chinese page with that announcement, for example?

On the original question though.... this is fundamentally the same problem as having mobile and desktop URLs, so I think in terms of SEO, Google's comments on how to handle the situation where example.com/page123 has desktop-only content and m.example.com/page123 would be 404.

https://developers.google.com/webmasters/smartphone-sites/common-mistakes
https://developers.google.com/webmasters/smartphone-sites/redirects

bill

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Re: Language switching and SEO
« Reply #3 on: September 13, 2013, 10:58:27 PM »
This is actually a huge site that has well over 95% of the content in all languages already. There are only a small number of pages in each language that simply don't have corresponding pages in the other languages. There is a strong commitment and budget to translate all this content into the respective languages, but for various reasons certain pages and topics simply won't be translated. For example, there are some products that the company can only sell and market in Japan, so they feel there's no reason for them to put the content into English or Chinese. Occasionally there may be the odd press release that they only want in Japanese to comply with local regulations that wouldn't make sense in the other languages. Other than that most everything else has corresponding content.

It's a small percentage of pages where the 1-to-1 relationship breaks down for each language site. Also, for press releases and new content there's often a translation lag for the content among the languages. It could take up to a week to translate some content. In that time there would be nothing to link to.

Since the majority of the content is there in all languages the 1-to-1 links work most of the time. I have crushed all plans to try to switch the language based on IP or system language settings. These are manual links that are primarily for the users, although I'd hoped for some cross-pollination on the SEO front as well.
« Last Edit: September 13, 2013, 11:00:09 PM by bill »

ergophobe

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Re: Language switching and SEO
« Reply #4 on: September 14, 2013, 03:55:33 PM »
How about this then...

Go to the equivalent page in the new language and if that page doesn't exist, throw up a "Sorry, there is no Chinese version of that page yet. Try searching our site" and provide a search box.

bill

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Re: Language switching and SEO
« Reply #5 on: September 15, 2013, 12:48:44 AM »
Like an enhanced 404 page?

I had considered that.

It might be too complicated, but I had wondered if there might be a way to pass a variable to a 404 page that would give enough info to prompt a related pages search to show up on the 404 page.