Poll

Is rank checking worth the time and effort?

Yes
10 (66.7%)
No
4 (26.7%)
Interested
1 (6.7%)

Total Members Voted: 13

Author Topic: Rank Checking?  (Read 9792 times)

Rooftop

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Re: Rank Checking?
« Reply #30 on: March 15, 2011, 01:00:22 PM »
That or the Google spies saw you tumble out of it on friday and put 2+2 together.

4Eyes

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Re: Rank Checking?
« Reply #31 on: March 15, 2011, 03:51:57 PM »
'Rank checking' has far less value to me now than it ever has, and will have even less in the future I think.

'Personalized search', 'regional results', 'flat line' capping of traffic etc.... have all played their part in making it increasingly difficult to trust that the client, his potential visitors, and 'we' are all seeing the same results. It has also given us some welcome leverage in convincing our clients of the need to switch to other metrics to measure performance.

We check sales and site visitors, and react if we see something unexpected happen there - rank checking is what we do as one of the steps of 'reacting'.

I fully understand why some people need to use to keep clients happy, and understand it does still have some uses, but I prefer to try and train clients to focus on the metrics that really matter. I would rather have an easy life and less money than be 'rolling in it' and have to listen to another t**t of a client ring us up at 8.58am complaining that he is no longer #3 for a phrase that his MD thinks is important but has actually made f**k all sales in the last 2 years.

If I was motivated to get, and keep, the larger more lucrative clients, I would obviously need to change my tune... but s*d them, they just get in the way of having fun :)

Rooftop

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Re: Rank Checking?
« Reply #32 on: March 17, 2011, 11:43:01 AM »
For those who do like to track their SERPs :

I like one of the options that you have in Raven tools SERP checker.  You can display the SERP changes alongside traffic data from analytics.  I find this particularly useful in keeping people on message with the keywords that actually bring traffic, rather than the phrases that the client insisted you track despite them beind worthless.

Sadly can't bring in goal or e-commerce data yet. However it does at least provide some context to SERPs.

All in all I am turning in to a bit of a fan of Raven.  It is an awful long way from being perfect and there are some obvious omissions.  However it is still the best blend of usefulness and price that I have tried to date.  Worth a try if you are looking for seo tools. 

creative666

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Re: Rank Checking?
« Reply #33 on: March 22, 2011, 08:59:26 AM »
I still rank check for clients, some request it and others have as part of their monthly report - I tend to use Rankchecker from seobook.com

Glyn

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Re: Rank Checking?
« Reply #34 on: April 19, 2011, 02:40:23 AM »
I'm with 4Eyes on this one - I've found providing a report with a singular review of ranking has meant spending time fielding questions like: 'then why can't I see that on my computer?'.

Rankings checking is useful as an alert or after the fact as part of an analysis of success/failures but I'd always want to couple it with traffic analysis and tie to conversions...if I can join up the data!

Adam C

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Re: Rank Checking?
« Reply #35 on: April 20, 2011, 11:46:03 AM »