Author Topic: Should Apple Have It's Own Search Engine? MacWorld  (Read 594 times)

Brad

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Should Apple Have It's Own Search Engine? MacWorld
« on: January 28, 2019, 02:37:40 PM »
Should Apple have it's own search engine?

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In a recent interview with Axios on HBO, Apple CEO Tim Cook was made to answer a very uncomfortable question. He was asked how he squares taking billions of dollars from Google to make it the default search engine for Safari (both on Mac and iOS) with his company’s stance on privacy. Google is certainly not the only company that trades in monetizing your online activity, but it’s one of the biggest. And Google’s search is far from achieving the level of data privacy that Apple demands of its products and services.

https://www.macworld.com/article/3324042/techology-business/should-apple-have-its-own-search-engine.html

The author goes on to make the argument that Apple should buy Duckduckgo.

One flaw: it's not clear if the author is aware of how dependent DDG is on Bing.  He seems not to realize this.

I have a feeling this topic is not going to go away among Apple users.  It's going to become increasingly uncomfortable for Apple to use Google as a default.  But that is a long way from Apple buying a search engine.

rcjordan

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Re: Should Apple Have It's Own Search Engine? MacWorld
« Reply #1 on: January 28, 2019, 04:30:32 PM »
Have you seen any recent figures on browsers and mobile-desktop use by the A ecosystem?  All the iphones I know of are using chrome.

Brad

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Re: Should Apple Have It's Own Search Engine? MacWorld
« Reply #2 on: January 28, 2019, 04:39:50 PM »
Dunno.  The Micro.blog crowd is very heavy on Apple people.  Many stick with Safari.  I know some use Chrome but I'm hearing more and more concerns about using it so many are trying FF or Vivaldi or going back to Safari. 

We may be hitting Peak Chrome, if Google keeps shooting themselves in the foot.  They are not invulnerable.

Added:

With that said, I'm not sure I like the idea of Apple owning DDG.  I'd rather see them buy up Yahoo's search tech and the AltaVista brand name at fire sale price from Verizon and start their own search engine.  It won't happen but it would be interesting. 
« Last Edit: January 28, 2019, 04:44:03 PM by Brad »

rcjordan

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Re: Should Apple Have It's Own Search Engine? MacWorld
« Reply #3 on: January 28, 2019, 05:02:15 PM »
>We may be hitting Peak Chrome

In the US, you are overlooking the massive, massive support system G has installed in schools.  They give free class management apps & programs to teachers and either free or subsidized to school systems. For the schools, these cost many thousands of dollars for non-G alternatives.  Then there are chromebooks.

The kids are fully assimilated before they get out of grade school.

Brad

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Re: Should Apple Have It's Own Search Engine? MacWorld
« Reply #4 on: January 28, 2019, 05:18:52 PM »
That's fine.

We need more alternatives to Google and the surveillance capitalism model.  There are not many big players left and it would be nice to see Apple do something in this area, since they are one of the big players.  They are not perfect on privacy but they are many miles better than Google.

littleman

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Re: Should Apple Have It's Own Search Engine? MacWorld
« Reply #5 on: January 28, 2019, 06:30:45 PM »
I had to check at first that this wasn't an old thread from years back.  Honestly, I am baffled that Apple didn't build a viable web search engine 15 years ago -- so much opportunity lost.

Brad

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Re: Should Apple Have It's Own Search Engine? MacWorld
« Reply #6 on: January 28, 2019, 08:13:35 PM »
I had to check at first that this wasn't an old thread from years back.  Honestly, I am baffled that Apple didn't build a viable web search engine 15 years ago -- so much opportunity lost.

I really, hoped and thought Apple would buy Yahoo back then.  But I think Steve Jobs took one look behind the curtain at the mess that was Yahoo and heel and toed it out of there as fast as he could.

Maybe it's better this way: 15 years ago you would copy Google's play book and make money with your search engine by data mining.  Today, that does not look so smart.

Apple might not buy a search engine but they might buy a stake in one as an investment.