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Author Topic: significant increase of Reddit posts in Google search results over the past yr  (Read 160 times)

rcjordan

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significant increase of Reddit posts in Google search results over the past yr
« on: May 01, 2024, 01:21:28 AM »
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BoL

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Re: significant increase of Reddit posts in Google search results over the past yr
« Reply #1 on: May 01, 2024, 05:12:46 PM »
Interesting one wrt Yandex's algo leak, they promoted hosts when certain words were in the query iirc, (wiki, reddit) bit of an algo crutch

The overwhelming M.O. would seem to be people looking for other people's opinions, maybe in part trying to ignore the AI/FAQ stuff/guff that normally appears in SERPs.
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rcjordan

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Re: significant increase of Reddit posts in Google search results over the past yr
« Reply #2 on: May 01, 2024, 06:33:31 PM »
> people looking for other people's opinions, maybe in part trying to ignore the AI

Exactly this. I've seen several articles over the past 2-3 month saying that more & more review searches are specifying 'reddit' since G serps have gone to crap with AI.  Here's one from 2023...

https://www.vox.com/technology/23962999/best-product-reviews-shopping-reddit

Black Friday: Why Reddit is such a trusted product review site - Vox
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DrCool

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Re: significant increase of Reddit posts in Google search results over the past yr
« Reply #3 on: May 01, 2024, 08:25:08 PM »
>review searches

I have been looking more and more to reddit for people's opinions on different products. We were recently looking for a new sofa and couldn't find any helpful information on the furniture sites or searches for "best sectional sofa" or anything like that but I looked at Reddit for people's opinions of a couple different brands and found some very good info and first hand experience.
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Adam C

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Re: significant increase of Reddit posts in Google search results over the past yr
« Reply #4 on: May 02, 2024, 12:44:37 PM »
The tools are all showing remarkable visibility growth for Reddit.  Can't help but wonder whether Reddit is the main beneficiary of the HCU update that seemed to take a big slice from a number of domains, who've not been able to recover since.
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rcjordan

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Re: significant increase of Reddit posts in Google search results over the past yr
« Reply #5 on: May 02, 2024, 02:00:22 PM »
perhaps related...

http://th3core.com/talk/traffic/reddit-the-beginning-of-the-end/msg84602/#msg84602


https://abcnews.go.com/Technology/wireStory/reddit-strikes-60-million-deal-allowing-google-train-107461612

Reddit strikes $60M deal allowing Google to train AI models on its posts, unveils IPO plans - ABC News


Also in our thread linked above, there was mention of other media plundering reddit posts and spinning off their own articles.  The extreme tightening of the /r api may have nuked a lot of this massive siphoning.

And twitter's enshitification is probably in the mix somewhere.
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rcjordan

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Re: significant increase of Reddit posts in Google search results over the past yr
« Reply #6 on: May 02, 2024, 02:06:58 PM »
<+>

Oh, and maybe people are finally realizing what we've known for 20+ years.  Forum formats are far superior for reviews (and seo) than post-du-jour sites like FB.

Naaaah! What was I thinking.
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