howdy all. newly joined, via littleman's recommendation...
anywho, wanted to run something by the community.
i'm running a fairly large ppc campaign -- 7 figures/year in budget on adwords alone. all the links are running through an affiliate network, so they are redirects. the campaign was migrated from another account -- that account was running direct (no redirects). long story. the new account was launched a few months back.
things have been humming along just fine until the last 48 hours. logged into the account this AM and saw that almost all my QS have been crushed. i have historical data -- last data was on the 19th (2 days ago) and most scores were in the 7-8 range. now almost everything is 3-4. this obviously sucks because CPC rates are even higher now. everything just went sideways, and i have no idea why.
some of my core brand-related kws are still rating ok -- 8-10, but even brand terms with more generic secondary modifiers like "coupons" are now sucking wind (the LPs dont have "coupon" text on them, but that wasn't hurting me before as most kws were still running 7-8 QS).
i have various theories as to what could be causing it, but i'm really curious if it's just me, or if it's something more nefarious like an algo change for QS. is it just me, or has anyone else seen a dramatic shift in their QS recently?
-seoboy