>Call me a cynic, but sometimes these stories go about so people like/share/comment to harvest users on there.
I agree, although, I don't see that as being the case here, at all. The Examiner is a real media outlet, that regularly published news stories, all of which they presumably hope to go viral - not some random FB page that concocted a story about mutilating dogs so they could get more likes, if that is what you were implying.
And if you think I was doing this to get my page more likes, then you would be also mistaken. (BTW, just it was clear, I took down my screenshots in case anyone thought I was trying to spam here.) I have done much larger social media campaigns, at much larger cost to myself, anonymously, before, and I have a habit and history of trying to leverage social media to actually do something useful. In fact I even started my own non-profit for a year before I decided I didn't need a non-profit, and I could put the money to better use just doing what I wanted, instead of trying to maintain a 501c3.
Anyway, these posts won't get any likes or shares from my fans. They will however almost blanket those 3 tiny towns and display that ad to more than half of everyone in that area, according to the boost widget. So it should be incredibly effective at getting to the right audience. Which is why I have always been a proponent of geo-targeted PDAs since MySpace opened years ago.
In fact, that was my very first project; a petition to Myspace to show us geo-targeted ads of children that have gone missing in the area, similar to the images on milk cartons, years ago, except much more targeted. After they wrote me a letter telling me they were doing something towards that goal, I went on and just created a myspace compatible widget that people added to their own pages, that mashed up Yahoo maps and the RSS data-feed from the National Center For Missing & Exploited Children, so that it plotted their names and faces on the interactive map.
In any case, I thought you guys might like the idea about geo-targeting posts like this and it might give you other ideas on how to reach out to very specific geographic regions, with very specific messages.
