Th3 Core
Welcome, Guest. Please login or register.
Did you miss your activation email?
September 20, 2017, 02:11:12 AM

Login with username, password and session length
News
Stats
49686 Posts in 6046 Topics by 186 Members
Latest Member: DavidBrown
Search:     Advanced search
* Home active threads unread threads Help Search Login Register
+  Th3 Core
|-+  Why We Are Here
| |-+  Traffic
| | |-+  Verizon & Yahoo
« previous next »
Pages: [1] Print
Author Topic: Verizon & Yahoo  (Read 1372 times)
littleman
Administrator
Hero Member
*****
Posts: 3268


View Profile
« on: July 25, 2016, 05:37:50 PM »

On the one hand it is the death of Yahoo, but not really.  It is more like a rebirth after a long, slow decline.  Verison wouldn't be buying the Y assets for ~$5 billion if it wasn't planning on using them.  I am sure Verison will soon be using Y for search and pushing Y content on their mobile devices. 

Would be great for us if they broke Yahoo's ties to Bing and pushed their own search and PPC again.  Yahoo has already been building up mobile PPC over the last year.  Verison is actually in a pretty good position to crack into Google's market.  I would love a search landscape where Google has about 50% of the market.
Logged
Brad
Inner Core
Hero Member
*
Posts: 1793

What would Capt. Kirk do?


View Profile
« Reply #1 on: July 25, 2016, 06:08:51 PM »

Verizon could make all the Yahoo apps be the defaults, that would drive a lot of traffic.  And like you say Yahoo search would be good too.

I don't expect Verizon to put any money into developing their own crawling search engine though.
Logged
rcjordan
I'm consulting the authorities on the subject
Global Moderator
Hero Member
*****
Posts: 5674

Debbie says...


View Profile
« Reply #2 on: July 25, 2016, 07:35:10 PM »

I have zero expectation that Vz will do anything but milk & exploit the traffic.
Logged
bill
Devil's Avocado
Global Moderator
Hero Member
*****
Posts: 1228

Avast!


View Profile Email
« Reply #3 on: July 29, 2016, 11:37:43 PM »

At least Yahoo Japan gets to keep its name and continue business as usual...
Logged
littleman
Administrator
Hero Member
*****
Posts: 3268


View Profile
« Reply #4 on: June 14, 2017, 08:27:11 PM »

Well, today is the day Yahoo Inc. is no more.  Looks like Marissa Mayer is getting $125 million severance and about 2,000 Yahoo and AOL workers are expected to lose their jobs
Logged
aaron
Newbie
*
Posts: 48


View Profile
« Reply #5 on: June 14, 2017, 11:05:32 PM »

Wonder what knock-on effects this will have in terms of partnerships...
  • apparently Gemini rev run rate is now above $1 billion a year according to Marissa Mayer Tumblr post. will Gemini wind down or expand to AOL?
  • Bing is most of Yahoo!'s text ads in search results
  • Google is most of Yahoo!'s PLAs in search results
  • Yahoo! isn't what they used to be in the domaining space, but they were one of the few competitors to Google. Media.net leveraged a Directi partnership from the domaining sphere with Yahoo! to create a contextual & display ad network they sold to a Chinese company for $900 million. Does Verizon look to expand the partner network, or do they sort of clamp down on partners with worse terms sort of like Google & Facebook have done over the past few years as they've tried to eat the web?
  • Does Tumblr become the next Geocities & get shut down? Or does it get spun out like Delicious? What about Flickr?
Logged
rcjordan
I'm consulting the authorities on the subject
Global Moderator
Hero Member
*****
Posts: 5674

Debbie says...


View Profile
« Reply #6 on: June 15, 2017, 02:06:18 AM »

Quote
Verizon is counting on the combination of Yahoo and AOL, operating as a single business unit called Oath, to build a strong third alternative in a rapidly growing digital advertising market that is currently dominated by Google and Facebook.

Oath properties include HuffPost, Yahoo Sports, AOL.com, Makers, Tumblr, Build Studios, Yahoo Finance and Yahoo Mail.

http://www.latimes.com/business/technology/la-fi-tn-huffington-post-layoffs-20170614-story.html
Logged
Brad
Inner Core
Hero Member
*
Posts: 1793

What would Capt. Kirk do?


View Profile
« Reply #7 on: June 15, 2017, 10:47:58 AM »

>Oath properties

Somehow this reminds me of the late American Motors Corporation or perhaps British Leyland.
Logged
rcjordan
I'm consulting the authorities on the subject
Global Moderator
Hero Member
*****
Posts: 5674

Debbie says...


View Profile
« Reply #8 on: June 15, 2017, 02:05:33 PM »

Debbie doesn't think that VZ's management really understands the leap it takes to shift from a running a narrow service where consumers have an extremely limited selection of competitors.

>Somehow this reminds me of

Yellow Pages
Logged
littleman
Administrator
Hero Member
*****
Posts: 3268


View Profile
« Reply #9 on: June 15, 2017, 06:23:42 PM »

Just checked, Verison has ~114 million on mobile, I don't know the number for home service, but I am sure it is a big number too.  It seems like a very good opportunity if they are smart about funneling their somewhat captive audience to their own properties in a way that doesn't p##s people off.  On their phones they can run their own custom apps pushing people to use their email/news service  instead of G's.  It will be interesting to see if they could pull it off -- I don't think there is a reason why they shouldn't other than being too bloated to figure it out.  Their rivals aren't exactly nimble these days either.

Imagine if all of a sudden Yahoo and 'Oath' become powered by Duck Duck Go and paid for by Gemini PPC? 
Logged
Brad
Inner Core
Hero Member
*
Posts: 1793

What would Capt. Kirk do?


View Profile
« Reply #10 on: June 16, 2017, 11:10:13 AM »

>opportunity

Yes.  If Verizon is smart they will leverage their ability to put Yahoo apps on every cellphone on their system.  Yahoo did this when they teamed up with the baby Bell SBC for ISP service back when dialup was still the norm.  Everybody got a co-branded Yahoo email account, etc.  Problem was Yahoo was too bloated to really take advantage of that window of opportunity before everybody switched to broadband.  Still it is a chance.

>Debbie

Debbie is probably right.  Although I'm thinking we are in a change mode in Internet history: Google is slowly losing its grip as gatekeeper, Apple is no longer innovative disrupter, everything seems to be increasingly running along on inertia rather than charging ahead under power of Warp Engines, so the Internet seems ripe for some new hard charging disruptive tech or service.  I just don't see Verizonhoo rising to that level.
Logged
Pages: [1] Print 
« previous next »
Go to the Active page, the Unread page, or jump to:  

  Powered by SMF 1.1.20 | SMF © 2013, Simple Machines
Mercury design by Bloc