Author Topic: Verizon & Yahoo  (Read 3119 times)

littleman

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Verizon & Yahoo
« on: July 25, 2016, 05:37:50 PM »
On the one hand it is the death of Yahoo, but not really.  It is more like a rebirth after a long, slow decline.  Verison wouldn't be buying the Y assets for ~$5 billion if it wasn't planning on using them.  I am sure Verison will soon be using Y for search and pushing Y content on their mobile devices. 

Would be great for us if they broke Yahoo's ties to Bing and pushed their own search and PPC again.  Yahoo has already been building up mobile PPC over the last year.  Verison is actually in a pretty good position to crack into Google's market.  I would love a search landscape where Google has about 50% of the market.

Brad

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Re: Verizon & Yahoo
« Reply #1 on: July 25, 2016, 06:08:51 PM »
Verizon could make all the Yahoo apps be the defaults, that would drive a lot of traffic.  And like you say Yahoo search would be good too.

I don't expect Verizon to put any money into developing their own crawling search engine though.

rcjordan

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Re: Verizon & Yahoo
« Reply #2 on: July 25, 2016, 07:35:10 PM »
I have zero expectation that Vz will do anything but milk & exploit the traffic.

bill

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Re: Verizon & Yahoo
« Reply #3 on: July 29, 2016, 11:37:43 PM »
At least Yahoo Japan gets to keep its name and continue business as usual...

littleman

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Re: Verizon & Yahoo
« Reply #4 on: June 14, 2017, 08:27:11 PM »
Well, today is the day Yahoo Inc. is no more.  Looks like Marissa Mayer is getting $125 million severance and about 2,000 Yahoo and AOL workers are expected to lose their jobs

aaron

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Re: Verizon & Yahoo
« Reply #5 on: June 14, 2017, 11:05:32 PM »
Wonder what knock-on effects this will have in terms of partnerships...
  • apparently Gemini rev run rate is now above $1 billion a year according to Marissa Mayer Tumblr post. will Gemini wind down or expand to AOL?
  • Bing is most of Yahoo!'s text ads in search results
  • Google is most of Yahoo!'s PLAs in search results
  • Yahoo! isn't what they used to be in the domaining space, but they were one of the few competitors to Google. Media.net leveraged a Directi partnership from the domaining sphere with Yahoo! to create a contextual & display ad network they sold to a Chinese company for $900 million. Does Verizon look to expand the partner network, or do they sort of clamp down on partners with worse terms sort of like Google & Facebook have done over the past few years as they've tried to eat the web?
  • Does Tumblr become the next Geocities & get shut down? Or does it get spun out like Delicious? What about Flickr?

rcjordan

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Re: Verizon & Yahoo
« Reply #6 on: June 15, 2017, 02:06:18 AM »
Quote
Verizon is counting on the combination of Yahoo and AOL, operating as a single business unit called Oath, to build a strong third alternative in a rapidly growing digital advertising market that is currently dominated by Google and Facebook.

Oath properties include HuffPost, Yahoo Sports, AOL.com, Makers, Tumblr, Build Studios, Yahoo Finance and Yahoo Mail.

http://www.latimes.com/business/technology/la-fi-tn-huffington-post-layoffs-20170614-story.html

Brad

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Re: Verizon & Yahoo
« Reply #7 on: June 15, 2017, 10:47:58 AM »
>Oath properties

Somehow this reminds me of the late American Motors Corporation or perhaps British Leyland.

rcjordan

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Re: Verizon & Yahoo
« Reply #8 on: June 15, 2017, 02:05:33 PM »
Debbie doesn't think that VZ's management really understands the leap it takes to shift from a running a narrow service where consumers have an extremely limited selection of competitors.

>Somehow this reminds me of

Yellow Pages

littleman

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Re: Verizon & Yahoo
« Reply #9 on: June 15, 2017, 06:23:42 PM »
Just checked, Verison has ~114 million on mobile, I don't know the number for home service, but I am sure it is a big number too.  It seems like a very good opportunity if they are smart about funneling their somewhat captive audience to their own properties in a way that doesn't p##s people off.  On their phones they can run their own custom apps pushing people to use their email/news service  instead of G's.  It will be interesting to see if they could pull it off -- I don't think there is a reason why they shouldn't other than being too bloated to figure it out.  Their rivals aren't exactly nimble these days either.

Imagine if all of a sudden Yahoo and 'Oath' become powered by Duck Duck Go and paid for by Gemini PPC? 

Brad

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Re: Verizon & Yahoo
« Reply #10 on: June 16, 2017, 11:10:13 AM »
>opportunity

Yes.  If Verizon is smart they will leverage their ability to put Yahoo apps on every cellphone on their system.  Yahoo did this when they teamed up with the baby Bell SBC for ISP service back when dialup was still the norm.  Everybody got a co-branded Yahoo email account, etc.  Problem was Yahoo was too bloated to really take advantage of that window of opportunity before everybody switched to broadband.  Still it is a chance.

>Debbie

Debbie is probably right.  Although I'm thinking we are in a change mode in Internet history: Google is slowly losing its grip as gatekeeper, Apple is no longer innovative disrupter, everything seems to be increasingly running along on inertia rather than charging ahead under power of Warp Engines, so the Internet seems ripe for some new hard charging disruptive tech or service.  I just don't see Verizonhoo rising to that level.