Author Topic: Websites See Drastic Decline in Facebook Traffic  (Read 1119 times)

rcjordan

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ergophobe

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Re: Websites See Drastic Decline in Facebook Traffic
« Reply #1 on: February 23, 2018, 06:02:17 PM »
Interesting... and I have to ask: who is that bad for? who is it good for?

rcjordan

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Re: Websites See Drastic Decline in Facebook Traffic
« Reply #2 on: February 23, 2018, 06:11:10 PM »
>who is that bad for?

I'm thinking big brands that are looking for massive impressions.  They're scrambling to find an easy mass eyeballs as broadcast is continuing to go belly-up. (Insert NFL-is-dying link du jour here)

rcjordan

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Re: Websites See Drastic Decline in Facebook Traffic
« Reply #3 on: February 23, 2018, 06:17:42 PM »
<added>

>bad

Also, I've see several articles from non-US major newspapers that were apparently arbitraging their FB traffic over to their own sites.  They were b###hing loudly about the reduced traffic from the FB news page. (FB-induced change in news format to reduce fake news.)
« Last Edit: February 23, 2018, 06:20:23 PM by rcjordan »

ergophobe

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Re: Websites See Drastic Decline in Facebook Traffic
« Reply #4 on: February 23, 2018, 06:25:28 PM »
Roughly where I was headed. In other words, I don't see this as related to the decline in FB among young people. So

good: users, generally. I think it's evidence that Zuck is trying to deliver on his promise that it would be more about connecting *on* Facebook, rather than sharing clickbaity links for whatever purpose

good: probably Facebook. They keep making it harder and harder to get a free lunch. You want eyeballs? Then pay the good man.

bad: anyone who was getting a lot of free traffic to their business via clickbaity links (see above)

not sure: advertisers

rcjordan

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Re: Websites See Drastic Decline in Facebook Traffic
« Reply #5 on: February 23, 2018, 06:31:31 PM »
>I don't see this as related to the decline in FB among young people.

Neither do I. Though that's another negative eyeball, it's not the same issue. Yet.