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Author Topic: Who's a FB expert?  (Read 42101 times)

agerhart

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Who's a FB expert?
« on: November 02, 2010, 05:26:28 PM »
Driving traffic via FB is not my expertise..to say the least.

But we want to start making a push there and we're willing to spend some dough on a consultant for help.

Who should we be talkin to?
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TallTroll

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Re: Who's a FB expert?
« Reply #1 on: November 02, 2010, 05:35:08 PM »
Rob Valli (dogboy)
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Rumbas

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Re: Who's a FB expert?
« Reply #2 on: November 03, 2010, 10:33:27 AM »
We failed miserably there as well.
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littleman

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Re: Who's a FB expert?
« Reply #3 on: November 03, 2010, 08:02:34 PM »
>failed miserably
I think it takes a different way of thinking.  My conventional attempt of PPC marketing fell like a stone. 
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JamesR

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Re: Who's a FB expert?
« Reply #4 on: November 03, 2010, 08:23:45 PM »
I don't think Facebook is right for every business.  Not a MUST IMO
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littleman

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Re: Who's a FB expert?
« Reply #5 on: November 03, 2010, 08:36:12 PM »
Still, it would be nice to crack that nut.
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JamesR

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Re: Who's a FB expert?
« Reply #6 on: November 03, 2010, 08:40:46 PM »
Quote
Still, it would be nice to crack that nut.

Depends if the ROI is there IMO and relatively few have been able to make it work.  What I am trying to think through is how much effort it should really get right now compared to other/better higher ROI activities. May be better letting others crack the code first and then move in once a viable strategy has been established.  Ironically, you usually see these kinds of solutions come through the IM crowd first.
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Drastic

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Re: Who's a FB expert?
« Reply #7 on: November 03, 2010, 09:01:02 PM »
Social is a different mindset, and fb is unique.

There are people who do nothing but facebook, and I have a pretty good feeling they are banking hard. I know at least some of them are, I can feel the rumblings.

A site which overtakes Google traffic-wise is not something to be ignored, IMO.

I don't know exactly how they do it, but I've played with it a bit. It's just a different ballgame. My roots are too deep in SEO and traditional content with open fields that need to be harvested right now for me to focus on it, but I plan to.

If I did know, I sure wouldn't be posting it in a public forum or selling the "method" for others to saturate. I suspect that's why there's not much out there now.
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agerhart

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Re: Who's a FB expert?
« Reply #8 on: November 03, 2010, 09:06:03 PM »
>>>>>I don't think Facebook is right for every business.  Not a MUST IMO

Totally disagree.

Way too much traffic there.

Remember that stat everyone quoted in the past to sell SEO "75% of people start at a search engine"?  It's bullshit now....a great percentage of people start at FB.
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JamesR

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Re: Who's a FB expert?
« Reply #9 on: November 03, 2010, 09:08:44 PM »
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A site which overtakes Google traffic-wise is not something to be ignored, IMO.

Intent plays a large part in those comparisons IMO.  When Facebook becomes a destination for search (outside of people search) then the commercial viability will expand to include more business models.  
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JamesR

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Re: Who's a FB expert?
« Reply #10 on: November 03, 2010, 09:09:30 PM »
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Way too much traffic there.

But you're thinking of people in terms of numbers rather than people.  Biggest mistake the old SEO mindset (myself included) is stuck in which I believe accounts for our repeated failures in trying to tap into FB.
« Last Edit: November 03, 2010, 09:11:43 PM by JamesR »
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Drastic

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Re: Who's a FB expert?
« Reply #11 on: November 03, 2010, 09:19:41 PM »
Well, we've had this (or similar) argument before, and I really don't care to get that far into it, but I will say the approach you have is the way I looked at blogging back in what '03-'04? I won't be making a similar mistake if I can help it.

I'm sure those who know how to work it are loving us veterans who can't work out the "roi" on the "business models." Social is a big part of the way forward, I think. Adapt or suffer.
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JamesR

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Re: Who's a FB expert?
« Reply #12 on: November 03, 2010, 09:24:40 PM »
Quote
but I will say the approach you have is the way I looked at blogging back in what '03-'04?....
I'm sure those who know how to work it are loving us veterans who can't work out the "roi" on the "business models." Social is a big part of the way forward, I think. Adapt or suffer.

I am making a nice living and none of it is by blogging.  I know many bloggers who aren't making crap and suffering.  So maybe my approach is just fine.

I think of social, blogging etc. as possible tools, not as essentials.  You pull out the right tool to get a certain job done.  You don't need every tool on every job.

But to each his own, go your own way (I know you will anyway ;) )
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agerhart

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Re: Who's a FB expert?
« Reply #13 on: November 03, 2010, 09:27:32 PM »
>>>Intent plays a large part in those comparisons IMO.  When Facebook becomes a destination for search (outside of people search) then the commercial viability will expand to include more business models.  

Intent does matter....but FB doesn't need to become a destination for search in order for businesses to thrive on the platform.

The approach needs to be different.

Zynga crushes (partly) because there is a social component to their games and they've monetized them well so they can spend more on advertising.  

Things are completely different on FB.  It is about engaging the user, getting them to spread it around to their network, and monetizing them in a discreet way.

If our entire business was focused on it I'm sure we could figure it out.  Unfortunately we are spread thin and it isn't a focus right now. \

>>>You don't need every tool on every job.

No, certainly not.

My point was simply that there is a fuckload of traffic on FB.  And it isn't like these are new users w/ different intent than those previously on Google.  Same people, new start page.  Just need a different approach to engage them. 
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Drastic

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Re: Who's a FB expert?
« Reply #14 on: November 03, 2010, 09:38:38 PM »
>I am making a nice living and none of it is by blogging.  I know many bloggers who aren't making crap and suffering.

That part of my post wasn't directed at you. It was a mistake for the ways I work to ignore blogging. Blogs probably make up a third of my sites, maybe close to half? I am also making a living and a considerable amount comes from those blogs.

I didn't understand it, couldn't see the "business model" and roi, and read the same stuff about broker pro bloggers. NFFC was kind enough to give me a boost in the right direction on the subject, and that was a considerable part of me staying in the game over the years.

Maybe you'll be fine. I don't think I would be fine had I continued to ignore blogging. Making great money causes you to think you're invincible to some degree. News is, you ain't.

Social is not just a "tool" it *is* the Internet in ways like search is and has been. I'm just saying, you may be fine forever, and that's all good. But I wouldn't advise anyone to ignore social, as one could do that to their detriment.

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