Author Topic: Web traffic increases in 2019 were driven by mobile  (Read 876 times)

rcjordan

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Web traffic increases in 2019 were driven by mobile
« on: February 10, 2020, 04:02:06 PM »
Caught my eye...

'mobile web traffic has jumped 30.6% since 2017, while desktop traffic dropped 3.3%. But itís not just the numbers that are changing. Mobile visitors also behave differently from their desktop web counterparts, staying on pages for shorter periods of time, for example, which is impacting core metrics web publishers today track.'


https://techcrunch.com/2020/02/10/web-traffic-increases-in-2019-were-driven-by-mobile-top-100-sites-saw-average-of-223b-monthly-visits/

ergophobe

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Re: Web traffic increases in 2019 were driven by mobile
« Reply #1 on: February 10, 2020, 06:20:26 PM »
We've been seeing that for years. All growth is in mobile.

One interesting thing, though - desktop conversion rates keep climbing. I think a lot of people still do initial research/discovery on the phone, then switch for purchase

rcjordan

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Re: Web traffic increases in 2019 were driven by mobile
« Reply #2 on: February 10, 2020, 06:28:21 PM »
> I think a lot of people still do initial research/discovery on the phone, then switch for purchase
Modify message

Other that her Hilton and Marriott apps -which are known to her and work pretty well- that's what Louise does.  She's often frustrated by the mobile UI and feels she may be missing key features.

Me, I will not use a phone to shop. I'm a dinosaur.

littleman

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Re: Web traffic increases in 2019 were driven by mobile
« Reply #3 on: February 10, 2020, 10:54:11 PM »
Pretty interesting to look at the stats.  Mobile is up while desktop is down, but it looks like mobile is more for surfing while the site duration on a desktop is much more. 

rcjordan

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Re: Web traffic increases in 2019 were driven by mobile
« Reply #4 on: February 10, 2020, 11:03:06 PM »
Louise is a pretty good consumer to watch on this.  Always armed with her phone and ipad duo, she hates firing up her desktop or chromebook.  ...Except when she's researching a destination or making a pricey product purchase (she's siloed on Amz).

Brad

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Re: Web traffic increases in 2019 were driven by mobile
« Reply #5 on: February 10, 2020, 11:13:13 PM »
I might look stuff up on my phone, but I generally wait until I'm home on a laptop to really look at a product in depth and purchase it.

buckworks

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Re: Web traffic increases in 2019 were driven by mobile
« Reply #6 on: February 11, 2020, 01:39:39 AM »
I see the same pattern from the retailer/advertiser end. A significant proportion of mobile visitors end up purchasing on desktop. It makes life interesting when trying to target PPC ads.

ergophobe

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Re: Web traffic increases in 2019 were driven by mobile
« Reply #7 on: February 11, 2020, 05:34:46 PM »
It makes life interesting when trying to target PPC ads.

Yes. That's the perennial question. Since conversion rate is so low, is it a waste of money to target mobile? Should you bid adjust down? But then when you take into account that those people might research on mobile and buy on desktop, so you don't want miss them in the research phase.

And if you are in the travel industry, the chances are that the won't convert on your site anyway. They research on Trip Advisor, Yelp, etc, but they convert on Expedia, Booking.com, AirBnB, et ceterga. So that makes it even more complicated.