The Core

Q - where do you hide a dead body?

A - on page 2 of Google.

Interesting. I thought he was ppc until closer to the end as well. I'm still not sure if he knows the difference.

I stopped watching The Apprentice a few years ago when it become apparent it wasn't about business talent but TV controversy and entertainment.

However, as there was an *cough* SEO, winning this series, do you think it's worth catching on iPlayer?

Nope.
It was slightly less painful than the last few series, but not much. I used to enjoy it. Now my wife does.

No, they really were climbing stuff. Ladders, plastic rockfaces.

But the worst place they climbed was under my skin ;+}

I badger the guy now and then on twitter, with his SEO 'product' (it's a process not a product!).

I also badger Sugar a little, i set up a 'climb online' page on my website and got to position 16 within 5 minutes - "No give ME 250k!".

The guy is a salesman and will be hiring cheap in-house, though god knows who will train them as he is no techie.

I couldn't believe it took Shooga (or any of the board) until the last episode to ask "So who will actually be doing the work?".

It's a big joke and the lad's getting lots of stick from the industry, the least of which is printed here :

http://www.telegraph.co.uk/culture/tvandradio/the-apprentice/11307906/Is-the-Apprentice-winner-doomed-to-fail.html