".. species-level understanding .."
I always feel slightly sickened when tech companies coat their presentations in green-thinking, soft, natural images and gentle background music.. YUK YUK YUK!
I'd much rather they were honest - "Please tick here if you want to be owned."
Trouble is, the vanity of most people will ensure they sign up for Total Information Awareness type programs.
f### you Google, some people manipulate algorithms, not the other way round.
