The Core

His daughter announced his passing on Bill's FB page.

Bill truly lived up to his nick, incredibill. He started in programming working for big companies in Silicon Valley, from before the Internet. From there he went into affiliate and AdSense work. He was in the business since before there was a business.

At one point he was coding a white list based bot blocker. It worked devastatingly well at blocking all scrapers, all of them. In addition to the white list, it included honeypots and browser behavior analysis to correctly identify bad bots.

There were many nights in the early 2000's when he kept me in stitches with his dark humor, conversing over Yahoo Messenger.  I am grateful for the privilege of having known him and counting him among those I call friend.

Rest in peace, dear friend.

That's a shame.  IncrediBill was quite a contributor to the SEO community over the years.

His appearance of shooting from the hip, while really being so thoughtful and aware of what he was doing, made him unique.

I only met him face to face a few times, but whether online or in person, always an interesting character

He is missed

Sad news.  Met him just once I think at the Citie of Yorke.  Very interesting and engaging guy. 

Does anyone know what happened?

I remember when I saw him after he was hit by the first round of misfortune.  I did not recognize him and went up and introduced myself. He said something like "I know who you are! It's Incredibill!" with a classic Incredibill snarl. He seemed hurt by it and he made some comment about getting tired of people who know him introducing themselves. It's not been an easy last several years for him.