hey, as I told Woz (who skillfully modded my post my over to this thread), I honestly thought they were for real. Granted, I was so caught up in their geekdom that I was a little astonished, but I actually posted the thread first, then posted a second one right under where I said 'at first I thought it was an April Fools joke', because the way it was presented to me, it was already the 2nd of April and I thought it was that day's news.
Then, just to make sure, I went back and tried to add the service thinking they would tell me in the pop-up, which they did.
Well done, honestly. I mean the guy in the short sleeved shirt was over the top, but the fact that there is a basis of truth in all this doesn't surprise me at all and figured they were waiting for feedback, to hear if people really liked the idea or not, at a serious level.