https://www.wired.com/story/exactis-database-leak-340-million-records/"simply used Shodan to search for all ElasticSearch databases visible on publicly accessible servers with American IP addresses. That returned about 7,000 results. As Troia combed through them, he quickly found the Exactis database, unprotected by any firewall."
"Each record contains entries that go far beyond contact information and public records to include more than 400 variables on a vast range of specific characteristics: whether the person smokes, their religion, whether they have dogs or cats, and interests as varied as scuba diving and plus-size apparel."
