Author Topic: Quinstreet Purchases CarInsurance.com for $49mm  (Read 5163 times)

agerhart

  • Global Moderator
  • Full Member
  • *****
  • Posts: 233
    • View Profile

agerhart

  • Global Moderator
  • Full Member
  • *****
  • Posts: 233
    • View Profile
Re: Quinstreet Purchases CarInsurance.com for $49mm
« Reply #1 on: November 09, 2010, 04:44:54 PM »
LC: Any advice for competitors or entrepreneurs?

SK: Organic traffic is the most valued commodity in lead gen.  The holy grail is non-SEO organic traffic.  Itís hard to get, but buyers will pay a premium for it.

JamesR

  • Full Member
  • ***
  • Posts: 206
    • View Profile
    • Email
Re: Quinstreet Purchases CarInsurance.com for $49mm
« Reply #2 on: November 09, 2010, 06:06:18 PM »
Quote
Organic traffic is the most valued commodity in lead gen.

What is the perceived value with that?

agerhart

  • Global Moderator
  • Full Member
  • *****
  • Posts: 233
    • View Profile
Re: Quinstreet Purchases CarInsurance.com for $49mm
« Reply #3 on: November 09, 2010, 06:13:51 PM »
Probably that it is free and typically higher quality

Kali

  • Newbie
  • *
  • Posts: 10
    • View Profile
    • Email
Re: Quinstreet Purchases CarInsurance.com for $49mm
« Reply #4 on: November 10, 2010, 12:28:01 AM »
Really interesting - especially given the hype surrounding sex.com as the worlds most valuable domain name - $13m sale just recently.

TallTroll

  • Sr. Member
  • ****
  • Posts: 272
    • View Profile
    • Email
Re: Quinstreet Purchases CarInsurance.com for $49mm
« Reply #5 on: November 10, 2010, 12:38:56 AM »
People don't type "sex" into their SE or browser any more. They do type "car insurance"

mivox

  • Full Member
  • ***
  • Posts: 149
    • MSN Messenger - mivox@mivox.com
    • AOL Instant Messenger - mivoxAIM
    • Yahoo Instant Messenger - mivoxYM
    • View Profile
Re: Quinstreet Purchases CarInsurance.com for $49mm
« Reply #6 on: November 10, 2010, 01:34:16 AM »
I know people who type "sex" into their browser. I also know people who STILL don't know the difference between the url box and the search box. And most of those people are the sort who would type "sex" into their browser.

Never ever make the mistake of thinking YOU are any part of anyone's target audience. ;) Gawd knows it's taken me long enough to figure that out.
I would rather regret the things that I have done than the things that I have not. ~Lucille Ball

Travoli

  • Global Moderator
  • Hero Member
  • *****
  • Posts: 809
    • View Profile
Re: Quinstreet Purchases CarInsurance.com for $49mm
« Reply #7 on: November 10, 2010, 06:31:59 AM »
>Never ever make the mistake of thinking YOU are any part of anyone's target audience.

Great point and it has taken me forever to figure that out also.