I keep listening to this show and finding amazing marketing facts like:
Search engines (read Google) had a better handle on who would win the 2016 presidential elections than the political surveyors. The search engines knew that in searches, people tended to put their favored candidates name first in a query ie. Clinton vs Trump debate. Of course they also knew where the searcher was from and a ton of other tracking info on the searcher.
That was 2024: Ep. 22 Pants on Fire: When Customers Lie to Marketers
Also in that episode: Walmart has learned that when a weather disaster is approaching people tend to stock up on Strawberry Pop-Tarts. So when a hurricane is on it's way, Walmart ships in extra Pop-Tarts and particularly strawberry ones to local stores in the path. Nobody knows why strawberry.
Today's Ep. 23: Ham on Wry: Sandwich Board Advertising: talked about how advertising took off in the 19th century in London. Soon every surface was plastered with bills and signs that it got out of control. So the government put a tax on advertising which brought things under control - sorta. I kinda like the idea of taxing advertising.
Repeating it: I really love this show. You should try it.
