Author Topic: new EU data protection rules coming  (Read 9837 times)

littleman

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new EU data protection rules coming
« on: November 08, 2010, 02:15:37 AM »
http://europa.eu/rapid/pressReleasesAction.do?reference=IP/10/1462&format=HTML&aged=0&language=EN&guiLanguage=fr

Apparently there is going to be a lot of changes since they last setup rules in 1995 and there will be legislation to promote the "right to be forgotten" .  This could really effect how things are done on the web.  I'm sure they are reacting to the recent privacy issues with Facebook and Google.

Gurtie

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Re: new EU data protection rules coming
« Reply #1 on: November 08, 2010, 06:22:51 AM »
if this gets implimented as per the directive then the sh##s really going to hit the fan, digitally speaking. It will make a hell of a lot of current advertising and most interesting developments illegal in the EU. Although as always, its really wooly as to how they would impliment it and where the legal lines actually lie (for example, if you operate from outside the EU and get whatever [ad serving] your doing from outside the EU, you're not covered even if serving to EU customers. So the law is what, designed to put all EU digital agencies out of business?)

In some of the analysis I've seen its really scary stuff exactly what this stops you doing.

However, so far in the UK they haven't yet made a prosecution for not having your physical contact details on your website, and I don't think there's been one which wasn't settled out of court for not having proper access for the disabled, both laws which have been in place for years There's never been one under the last directive about shill selling (although you recently had one in the US?) despite a lot of ruckas over fake hotel reviews which that would give a different angle on, and thats been law for, er, two years (?) now.

All those are a lot easier to understand and in most cases prove than this one. I think the chances of anyone getting done under this batch of rules is pretty low at present, especially as the reaction I see to targeted ads and emails from our user testing is more 'wow - cool - how do you do it?' than 'feck off and respect my rights to privacy'

Torben

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Re: new EU data protection rules coming
« Reply #2 on: November 08, 2010, 08:26:20 AM »
I'm not too worried about it. Exept for the "Strengthening individuals' rights" part it's all good.

We already have laws in Denmark that give consumers rights over personal data. All it means is that life is hard for hard core lead spammers.

"Individuals should also be clearly informed..." so you put it in the TOS and force the user to confirm.