The Core

Furthermore, the specific design trend of the massive hood sticking way out in front of the driver, with a cliff-face front grille obstructing the view several feet out in front of the wheels, is entirely a marketing gimmick. The explicit point is to create an angry, aggressive face that will intimidate others, especially pedestrians. Don't take it from me, take it from the guy who designed the latest GM Sierra HD: "The front end was always the focal point... we spent a lot of time making sure that when you stand in front of this thing it looks like it's going to come get you. It's got that pissed-off feel," he told Muscle Cars & Trucks.