hola, i'm seoboy. based in northern california.
first used that handle back at wmw, where i was fairly active between 00-04. checked out when the knucklehead-to-knowledge ratio tilted, and also as business picked up on the homefront.
littleman is an old war buddy. we started working together in the late 90s and have continued on-and-off since.
i got started on the seo side when it was the wild west. back in the day, littleman and i built a sizeable spider database and did some pretty sophisticated stuff with cloaking and link farms and landing pages and tracking and whatnot -- well, sophisticated in 2000 anyway. we built targeted keyword lists for clients, grabbed a lot of top rankings, and sold clicks to them on a cpc basis. it was all in perl; i miss perl. then goto/overture signed all their big partnerships and adwords select launched soon after, and the whole landscape changed.
later, in 2002, my co. built our first bid management software in for arbitrage purposes (remember, we sold clicks). that soon evolved into a full-on paid search management business. we got pretty big, wrote some cool software, and eventually sold out.
so my old-school chops are in seo, but i'm really better known as a paid search and analytics guy these days. i was even a moderator at SEW forums for a while, before i quickly discovered it to be a waste of time. :)
these days i've got a few projects in the hopper, as we all do i'm sure.
i'll be in-and-out, but try to contribute when i can.