Author Topic: This is Cadillacís first fully electric car  (Read 267 times)

rcjordan

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This is Cadillacís first fully electric car
« on: January 14, 2019, 06:06:38 PM »
Top Gear:
https://www.topgear.com/car-news/detroit-motor-show/cadillacs-first-fully-electric-car

Other articles say the GM will make Cadillac their ev brand to take on Tesla.  I think this is going to be a failed marketing strategy from the git-go.  Cadillac is an old-people's brand.

ergophobe

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Re: This is Cadillacís first fully electric car
« Reply #1 on: January 14, 2019, 06:26:59 PM »
They've been trying to break into the hip young market for so long that their original hip young target audience are all on Social Security now

A quick search found this which will tell you several things you already know
https://brandongaille.com/16-cadillac-demographics/

rcjordan

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Re: This is Cadillacís first fully electric car
« Reply #2 on: January 14, 2019, 06:35:59 PM »
That profile skips one other demographic.  Around here, all the Caddy owners are black  ...AND old.

littleman

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Re: This is Cadillacís first fully electric car
« Reply #3 on: January 14, 2019, 07:48:30 PM »
I love older Cadilacs, I drove an 70s eldorado in the early 90s, but I really do not like the style they've adopted in the last couple of decades -- with the sharp angles and blockiness.  That said, I kind like the look of this one.