Just sayin
https://www.investors.com/politics/editorials/climate-change-true-believers-are-least-likely-to-change-their-own-behavior-study-finds/?ref=yfp
I had not seen that study, but
1. I could tell you stories from personal experience (and will in a second) that match that very well
2. It's often pointed at as a problem in "climate" circles. Too much "catastrophism" leads people to inaction. Some people refer to it as "soft denial." Meaning there are the climate deniers, who take no action because they don't believe it's happening, and there are the climate catastrophists who take no action because they don't believe it has any impact.
As for number 1, I was in a required two-day workshop on "Effective Climate Communicatiion" during my time in park service. The guy who led the workshop had us divide ourselves into five groups. They were something like:
1. don't believe it's happening
2. believe it's happening, but it's not a problem
3. believe it's a problem and are willing to take some action
4. believe it is an important problem and are willing to make major life changes
5. believe it is an urgent, critical problem and are currently striving to make major life changes to combat it.
I put myself in #3 along with my friend Adam, ex-marine, current vegan who lives like a feather on the planet. My friend Chuck, a conservative Mormon who isn't a huge energy waster just because he doesn't believe in waste in general, didn't believe climate change was human caused, so he put himself in group 2 (I'll say this was seven years ago; not sure what he thinks now).
The organizer and a few other put themselves in group 5 and, exactly as this study observed, they seemed to be the people doing the least in their personal lives to act on climate.
During the workshop, I thought my friend Adam was taking notes. Then I looked over and realized he was making tick marks in two columns. One column was labelled "Dissent" and the other was labelled "Hive mind." By the time I looked over, there were 2 ticks in Dissent (both of which, I think, were comments I had made). There were 26 tick marks under Hive Mind.
I ended up making a pretty innocuous comment (asserting that there was more A/C in SoCal mostly because of changes in wealth and culture, not temperature) and got basically yelled at by someone who had put herself in group 5. But hey, at least I got a tick mark in the Dissent column.
And then, the topper - at the end of the whole thing, the organizer (remember, he's a 5), invites everyone over for burgers and bratwurst (basically the most climate-damaging meal you could possibly serve) and announces that next week he is flying halfway around the world to Australia for vacation. So, just as in your study, the person who labels himself the most concerned also is living in total denial of his own footprint. It was gross, frankly.
It was kind of a watershed moment for me in many ways.
That said, most of my exposure to climate activists these days is through involvement in Citizen's Climate Lobby. Most people there are driving high-efficiency vehicles. The wealthier ones all have EVs. They make strong efforts to organize carpools to their events. They share tips on energy conservation and ways to reduce your personal footprint. Et cetera, et cetera, et cetera.
One of the things that attracted me to CCL is precisely the fact that they emphasize being practical, solution-oriented, polite, non-confrontational, trying to meet people where they are and not where you want them to be, leading as best you can by example, building relationships rather than ideologies.