Author Topic: companies using a bunch of short videos instead of writing stuff out  (Read 159 times)

rcjordan

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<title per Brad>

Nothing screams "lazy developer with 90s mindset" more.  Oh, the web is just like TV, so we'll just do our standard presentations and slap 'em on the web. It'll be fine.  It's the savvy way to go, 'cause all the kids are using video now!

Travoli is the only one here that'll watch all that crap.

Brad

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Re: companies using a bunch of short videos instead of writing stuff out
« Reply #1 on: September 24, 2018, 02:55:22 PM »
It makes me suspicious that they don't want something written down.  That they are hiding something or obscuring something.

DrCool

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Re: companies using a bunch of short videos instead of writing stuff out
« Reply #2 on: September 24, 2018, 04:29:44 PM »
I was on a site a few days ago (forget what it was) but I wanted to look through their FAQs. Clicked on one and the answer was a video with no text or summary below. Clicked on another, same thing. Closed the tab and moved on to something else.

It doesn't take much to do a simple transcription and put that below the video.

Travoli

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Re: companies using a bunch of short videos instead of writing stuff out
« Reply #3 on: September 24, 2018, 04:37:12 PM »
I look for interesting perspectives/information regardless of format.

The smartest folks release their video/podcast/radio along with a written transcript.


ergophobe

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Re: companies using a bunch of short videos instead of writing stuff out
« Reply #4 on: September 24, 2018, 05:43:56 PM »
Ha ha! I see this resonates with a lot of us. That's why I added it to the quotes that hit home. It's one of those thoughts that I've never quite verbalized, but that I *feel* constantly when trying to gather info.

Brad just nailed it.

The flip side, I will say, is that we were looking to buy a bike rack. People have long-form written reviews and then tons of sites have videos, none of which answer the actual questions we want answered (can you open the back hatch or the tailgate of a pickup with this rack on it?). Then we came across a guy who does 15-minute review videos with the rack mounted on a Subaru and then he reshoots the review with the rack mounted on a pickup truck. When we saw the pickup-based review I was trying to think of how to tell my wife that I was ready to buy from this guy almost regardless of price, when she says "Wow. We should definitely buy from this guy even if he's more expensive."

Point being, in this case, long video crushed "writing stuff out" and utterly destroyed "short videos." I was ready to pay at least $50 more (15%) to thank that guy, maybe $75. In the end, exact same price as Amazon
« Last Edit: September 24, 2018, 05:47:41 PM by ergophobe »

aaron

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Re: companies using a bunch of short videos instead of writing stuff out
« Reply #5 on: September 24, 2018, 07:22:31 PM »
In a recent(ish) video interview of Warren Buffett he mentioned how he preferred to read rather than watch or listen because he could scan and process the information so much faster by reading.

Text is also far easier to edit than videos are.

I loathe trying to make video, but in some ways that is what much of the web is becoming anyhow. Google, Apple, Netflix, Hulu, Amazon funding original vids longtail vid niche sites like Crunchyroll big media consolidation with Disney buying Fox, Comcast buying Sky, AT&T buying Time Warner.

Drastic

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Re: companies using a bunch of short videos instead of writing stuff out
« Reply #6 on: September 25, 2018, 10:42:57 PM »
>In a recent(ish) video interview of Warren Buffett he mentioned how he preferred to read rather than watch or listen because he could scan and process the information so much faster by reading.

This this this!!! There is no way to quickly glean tidbits from video. I hate video for business/tech unless I need to see someone doing something, which is extremely rare.

In IM circles this sh## has gotten really bad. All the fuckurus (TM drastic) are too lazy to write anything and it's all tons of videos of some idiot blabbering on to fill out "the content." Such a waste of time. It has gotten so bad one of the first things I check is support for text vs. video. If it's all video, axed.

Brad

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Re: companies using a bunch of short videos instead of writing stuff out
« Reply #7 on: September 26, 2018, 12:25:02 AM »
Even when they write stuff it is one sentence  that does not explain what their service offering is.  They explain nothing.  One person called it "that Silicon Valley, Apple minimalist vibe."  Pure laziness and BS.