Author Topic: Evolving “nofollow” – new ways to identify the nature of links  (Read 753 times)

Rupert

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Just spotted this:
https://webmasters.googleblog.com/2019/09/evolving-nofollow-new-ways-to-identify.html

Quote
Today, we’re announcing two new link attributes that provide webmasters with additional ways to identify to Google Search the nature of particular links. These, along with nofollow, are summarized below: rel="sponsored": Use the sponsored attribute to identify links on your site that were created as part of advertisements, sponsorships or other compensation agreements. rel="ugc": UGC stands for User Generated Content, and the ugc attribute value is recommended for links within user generated content, such as comments and forum posts. rel="nofollow": Use this attribute for cases where you want to link to a page but don’t want to imply any type of endorsement, including passing along ranking credit to another page.
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Adam C

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Re: Evolving “nofollow” – new ways to identify the nature of links
« Reply #1 on: September 27, 2019, 09:30:00 AM »
Seems like a reaction to all the publishers who default nofollow their editorially granted links, which nofollows I imagined Google would be ignoring anyway. 

Perhaps they felt they couldn't ignore those nofollows without updating their stated interpretations of nofollow and allowing other nuanced use cases.

littleman

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Re: Evolving “nofollow” – new ways to identify the nature of links
« Reply #2 on: September 27, 2019, 05:54:43 PM »
This is actually much more powerful from Google's perspective.  Imagine the profiling possible when links are classified as advertisements, user generated content. Nofollow really has been abused by websites, being the default for many CMS's outside links.