>design?
Design to make people think it's pretty? Page through those sites, fundamentally they're much the same ...reminds me of when I look through travel site templates. If I had a dollar for every travel booking site homepage with blue sky and palm trees I'd be set for life. Pretty, yes, but still unimaginative.
Not that I'm particularly good at it, but good web page design is a lot like stage magic or social engineering; you use the user's preconceptions, weaknesses, and even their neural synapses to manipulate direct them. That may sound sinister but every time you decide to put an ad block inside the F eyetrack you're using that exploit.
The holy grail, of course, is to do that AND be pretty.