Lol yes the great debates, I have had many where people have never worked with the alternative or even Magento for that matter who have battled for Magento with complete and utter confidence that this is the only platform to work with. I have been batting woocommerce since before it's release back in beta development with the Jigoshop team. It has grown rapidly and has gained traction, which has been fantastic. However, unfortunately the woo team have made some key decisions this year which I believe will significantly affect the platforms future unless they retract and develop a different model. If they don't, I see interest waning and the commercial viability being less enticing to push further major development. The market is now ripe for another solution to come up from the back runners, Jigoshop if played right could be back in with a chance of taking the lead or we may see a brand new solution sprout through. It is a shame, I do hope they manage to continue and that I am wrong, I will still run with them for now but expect I will be changing platforms in a couple of years time. However it certainly won't be to Magento.