Author Topic: Mobile First Index Rolling Out  (Read 710 times)

ukgimp

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ukgimp

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Re: Mobile First Index Rolling Out
« Reply #1 on: March 26, 2018, 03:30:08 PM »
Note it's mobile first indexing

ergophobe

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Re: Mobile First Index Rolling Out
« Reply #2 on: March 26, 2018, 04:17:44 PM »
In theory, this changes nothing for a responsive site and, at least for now, changes nothing for a desktop-only site.

It's the little things coming along with it that will add up, like this

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Related, we recently announced that beginning in July 2018, content that is slow-loading may perform less well for both desktop and mobile searchers.

ergophobe

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Re: Mobile First Index Rolling Out
« Reply #3 on: March 26, 2018, 04:18:45 PM »
This linked article lays out nicely the primary impacts
https://developers.google.com/search/mobile-sites/mobile-first-indexing

Adam C

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Re: Mobile First Index Rolling Out
« Reply #4 on: March 27, 2018, 08:09:26 AM »

It's the little things coming along with it that will add up, like this

Quote
Related, we recently announced that beginning in July 2018, content that is slow-loading may perform less well for both desktop and mobile searchers.

This exactly.

We had a major competitor take a substantial hit in the core update around 10 March.  They do most things right but have a slow site compared with the other leaders in the space and the winners in that update.  So we're speculating speed has become a bigger factor already this month.

martinibuster

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Re: Mobile First Index Rolling Out
« Reply #5 on: April 10, 2018, 06:41:51 AM »
Structured data playing a role. It communicates what a page is about and that helps Google sort you out. NOT just for display purposes anymore.

Other issues can affect the ability of a site to rank in position zero. For example, as  Tom mentioned in another thread, using tables to communicate data. Another issue similar to that is using a lot of links on a page. Can't be spoken or communicated in position zero, so gets screwed in the SERPs.