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Author Topic: Schema mark-up experts?  (Read 1294 times)
Rumbas
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« on: May 19, 2017, 12:26:04 PM »

I'm looking a lot into Schema mark-up and especially for clients. However my brain is not good at doing structure and I'm a bit confused as to what actually implement.

Anyone here sharp on Schema or know anyone or any tools/sites?
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Drastic
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« Reply #1 on: May 19, 2017, 02:47:29 PM »

For local business or?
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Rumbas
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« Reply #2 on: May 20, 2017, 04:00:51 PM »

Nope in general. One is a travel agency and I need to mark-up all their tours to get the rich snippet showing depature, arrival, price etc. Should be straight forward, but we only have one shot (long story).
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ergophobe
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« Reply #3 on: May 22, 2017, 11:09:24 PM »

That's a tough one.

Travel Action? That's not really a good fit though
http://schema.org/TravelAction

Tourist attraction is a bad match too
http://schema.org/TouristAttraction

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ergophobe
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« Reply #4 on: May 22, 2017, 11:13:42 PM »

Here you go...

These guys seem to be on the right track - they rank #3 for "European Tours" in my search, but I don't know whether their schema markup is doing anything for them. You'd have to do some searches and see what pops up. I'd be curious what you find after some sleuthing.

But here's apage
https://www.affordabletours.com/search/tours/88887/

And here's the schema markup.

Code:
<script type="application/ld+json">
[
{
 "@context": "http://schema.org/",
 "@type": "Service",
 "name": "AffordableTours Service",
 "description": "When you book a trip with AffordableTours.com, you can be rest assured that you'll benefit from our vast experience in the travel industry, our award winning service, and our ultra-low prices on worldwide tours, river cruises, ocean cruises and resort vacations.",
 "aggregateRating": {
   "@type": "AggregateRating",
   "ratingValue": "9.5",
   "bestRating": "10",
   "ratingCount": "524"
 }
},
{
 "@context": "http://schema.org",
 "@type": "Organization",
 "url": "https://www.affordabletours.com",
 "logo": "https://img.affordabletours.com/img/newlayout/logo.png",
 "contactPoint": [{
   "@type": "ContactPoint",
   "telephone": "+1-800-935-2620",
   "contactType": "sales"
 }]
},
{
 "@context": "http://schema.org",
 "@type": "WebSite",
 "name": "AffordableTours.com",
 "alternateName": "Affordable Tours",
 "url": "https://www.affordabletours.com"
},
{
 "@context": "http://schema.org",
 "@type": "Person",
 "name": "Affordable Tours",
 "url": "https://www.affordabletours.com",
 "sameAs": [
   "https://www.facebook.com/AffordableTours",
   "https://www.youtube.com/user/AffordableToursTV",
   "https://www.twitter.com/AffordableTours/",
   "https://plus.google.com/113883036018672117493",
   "https://www.linkedin.com/company/affordabletours-com",
   "https://pinterest.com/affordabletours"
 ]
},
{
 "@context": "http://schema.org",
 "@type": "TravelAgency",
 "image": "https://img.affordabletours.com/alc/img/2016-ATPic.jpg",
 "@id": "https://www.affordabletours.com",
 "name": "AffordableTours.com",
 "address": {
   "@type": "PostalAddress",
   "streetAddress": "11150 Cash Rd",
   "addressLocality": "Stafford",
   "addressRegion": "TX",
   "postalCode": "77477",
   "addressCountry": "US"
 },
 "geo": {
   "@type": "GeoCoordinates",
   "latitude": 29.628858,
   "longitude": -95.572573
 },
 "url": "http://www.affordabletours.com",
 "telephone": "+18009352620",
 "openingHoursSpecification": [
 {
   "@type": "OpeningHoursSpecification",
   "dayOfWeek": [
     "Monday",
     "Tuesday",
     "Wednesday",
     "Thursday",
     "Friday"
   ],
   "opens": "06:00",
   "closes": "22:00"
 },
 {
   "@type": "OpeningHoursSpecification",
   "dayOfWeek": [
     "Saturday",
     "Sunday"
   ],
   "opens": "08:00",
   "closes": "20:00"
 }
]
}
]
</script>


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Rumbas
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« Reply #5 on: May 23, 2017, 07:52:46 AM »

Brilliant Tom!
Exactly what I have been doing, but getting the snippets showing here locally is a pain and forcing Google to use g.com and international search takes work.

I see them using:
- Service
- Organization
- Website
- Person
- TravelAgency

Interesting!

I found a guy on fiverr and threw a few tasks at him. Should deliver today.

IMO Schema is going to be huge and I want to get a grip on it. Pretty simple actually once you get the idea (not 100% there but looking at more and more examples is great).
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