Author Topic: Technical SEO : You Should Read  (Read 183 times)

ukgimp

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« Last Edit: November 29, 2018, 07:05:00 PM by ukgimp »

gm66

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Re: Terchnical SEO : You Should Read
« Reply #1 on: November 29, 2018, 10:18:31 AM »
Technical SEO, otherwise known as  .. web development ;+}
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ukgimp

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Re: Terchnical SEO : You Should Read
« Reply #2 on: November 29, 2018, 11:10:54 AM »
Not from nearly all the devs I have ever worked with.

Devs have this ability to reset everything I made them do from one project to another. It's maddening.

jetboy

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Re: Terchnical SEO : You Should Read
« Reply #3 on: November 29, 2018, 03:31:03 PM »
I have to say that I thought I could have an application/ld+json schema block inside the closing body tag, so I've learned something.
« Last Edit: November 29, 2018, 05:17:31 PM by jetboy »

gm66

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Re: Terchnical SEO : You Should Read
« Reply #4 on: November 29, 2018, 03:51:49 PM »
I have to say that I though I could have an application/ld+json schema block inside the closing body tag, so I've learned something.

Me too, was worth the read.
Civilisation is a race between disaster and education ...

Adam C

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Re: Terchnical SEO : You Should Read
« Reply #5 on: November 29, 2018, 04:54:31 PM »
I have to say that I though I could have an application/ld+json schema block inside the closing body tag, so I've learned something.

It might be a specific bug related to the case.  Best practice is stick it in head of course, but I have ld+json working fine within the <body> on one template, delivering 2 objectives.  Admittedly the script is not immediately before the closing </body> tag and sits within the middle of the body.

I wonder whether there was something to do with the other onpage scripts that was causing the problem.  I've come across something similar to the hreflang case outlined in that article...

https://www.seroundtable.com/kayak-seo-help-from-google-john-mueller-22153.html


ergophobe

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Re: Terchnical SEO : You Should Read
« Reply #6 on: November 29, 2018, 05:47:26 PM »
Not from nearly all the devs I have ever worked with.

Devs have this ability to reset everything I made them do from one project to another. It's maddening.

Agreed.

We all know what we know and we don't know what we don't know. Honestly, I think it is difficult for a single person to have the skill set to build and run a modestly complicated site today. Nobody "masters" the web.

BoL

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Re: Terchnical SEO : You Should Read
« Reply #7 on: November 29, 2018, 05:50:57 PM »
99.9% of the planet think SEO is some outsourced outfit spamming your link in comments and submitting the site to 3000 search engines.

The article does show some of the complexities involved and the necessity of someone to actually know what they're doing instead of winging the lot.

The described problems are pretty subtle, definitely not a web dev or a programmers realm of concern, unless the programmer is hard into technical SEO. I'm a member in a good few FB groups and suffice to say a lot of people that call themselves SEOs are oblivious to this stuff.
« Last Edit: November 29, 2018, 06:09:36 PM by BoL »

ergophobe

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Re: Terchnical SEO : You Should Read
« Reply #8 on: November 29, 2018, 06:33:50 PM »
a lot of people that call themselves SEOs are oblivious to this stuff.

Many people are now SEOs without having ever built a website. They have few technical skills. As I said above, the web has gotten quite complex. There are no more "webmasters" for moderately complex sites and there are not really even many "web developers" - there are designers, FEDs, devops, backend devs, content strategists, technical SEOs, analysts, content producers, etc. At this point, it's rare to find a good backend dev who is also a good front-end dev unless she started as an FED and transitioned... but even then, within a few years, might be outdated. The skillset has come a long ways from the days when you could write some HTML tables, stuff some keywords in a meta tag, install Apache and call yourself a webmaster, web developer and SEO.

BoL

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Re: Terchnical SEO : You Should Read
« Reply #9 on: November 29, 2018, 06:51:55 PM »
That's kind of the point. Technical SEO is a specialisation and true enough, designers, programmers and all the other specialisations perhaps rightfully so don't know the specifics.

I'd agree that someone who transcends all the disciplines is pretty rare.