"FLoC materially harms user privacy under the guise of being privacy-friendly," Brave's Peter Snyder and Brendan Eich explain. "FLoC tells sites about your browsing history, [it] makes it easier for sites to track you across the web, [and it] promotes a false notion of what privacy is, and why privacy is important."
https://www.thurrott.com/cloud/web-browsers/249046/brave-is-blocking-google-floc
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DuckDuckGo Announces Plans to Block Google's FLoC
https://www.searchenginejournal.com/duckduckgo-announces-plans-to-block-googles-floc/401993/
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DuckDuckGo can now block the Google Chrome tracking method, FLoC
https://techxplore.com/news/2021-04-duckduckgo-block-google-chrome-tracking.html
Also:
No, Google! Vivaldi users will not get FLoC'ed.
https://vivaldi.com/blog/no-google-vivaldi-users-will-not-get-floced/
I installed the DDG extension on Chrome before G nukes it.
Am I FloCed?
https://amifloced.org/
WordPress to automatically disable Google FLoC on websites
https://www.bleepingcomputer.com/news/security/wordpress-to-automatically-disable-google-floc-on-websites/
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Firefox, Edge, Safari, and other browsers won't use Google's new FLoC ad tech
https://www.theverge.com/2021/4/16/22387492/google-floc-ad-tech-privacy-browsers-brave-vivaldi-edge-mozilla-chrome-safari
Mozilla analysis of G Floc (pdf)
https://mozilla.github.io/ppa-docs/floc_report.pdf
Why You Suddenly Need To Stop Using Google Chrome
https://www.forbes.com/sites/zakdoffman/2021/06/12/new-apple-iphone-ipad-mac-update-confirms-serious-google-chrome-warning/
>I installed the DDG extension on Chrome before G nukes it.
This extension has recently started blocking (and marking as blocked) Facebook 3rd party tracking on various news sites. Usually, these are FB news widgets.
Quote"Chrome is the only major browser that doesn't offer meaningful protection from tracking," rival Mozilla told me this week
Chrome's "creepy" tracking is something Google is adding to Chromium, right? So, by default, a Chromium browser has neither the creepy tracking nor any sort of tracking blocking like FF, but it would depend on what decision whoever is working on the final release makes, right?
I'm losing track of all the tracking injections, but Debbie says that G is building an Apple-like walled garden of new, assorted tracking methods that -when assembled in their boiler room- replaces cookies in the literal sense.
This will be a Google-wide initiative and not just Chrome. For instance, Ublock just flagged/blocked a raft of new scripts and google-owned domains being added to G News --mostly affecting the "local" section.
> Chromium
I don't know if Google's tracking is being built into the open source Chromium rendering engine or only into Chrome and other Google branded software.
I have seen assurances by other browser producers that use Chromium as their rendering engine, that they are on the lookout for Google spyware code and will remove it.
Amazon is blocking Google's FLoC — and that could seriously weaken the system
https://digiday.com/media/amazon-is-blocking-googles-floc-and-that-could-seriously-weaken-the-fledgling-tracking-system/
I think the days of Google dictating some new standard and everybody just obeying is nearly over.
>I think the days of Google dictating some new standard and everybody just obeying is nearly over.
Thankfully.
Google delays plan to phase out Chrome ad-tracking tech
https://abcnews.go.com/Business/wireStory/google-delays-plan-phase-chrome-ad-tracking-tech-78464704